The Reformation of Machismo: Evangelical Conversion and Gender in Columbia [Paperback]

Elizabeth E. Brusco (Author)

Book Description

Publication Date: February 15, 2010

Protestant evangelicalism has spread rapidly in Latin America at the same time that foreign corporations have taken hold of economies there. These concurrent developments have led some observers to view this religious movement as a means of melding converts into a disciplined work force for foreign capitalists rather than as a reflection of conscious individual choices made for a variety of personal, as well as economic, reasons. In this pioneering study, Elizabeth Brusco challenges such assumptions and explores the intra-household motivations for evangelical conversion in Colombia. She shows how the asceticism required of evangelicals (no drinking, smoking, or extramarital sexual relations are allowed) redirects male income back into the household, thereby raising the living standard of women and children. This benefit helps explain the appeal of evangelicalism for women and questions the traditional assumption that organized religion always disadvantages women. Brusco also demonstrates how evangelicalism appeals to men by offering an alternative to the more dysfunctional aspects of machismo. Case studies add a fascinating human dimension to her findings. With the challenges this book poses to conventional wisdom about economic, gender, and religious behavior, it will be important reading for a wide audience in anthropology, women's studies, economics, and religion. For all students of Latin America, it offers thoughtful new perspectives on a major, grass-roots agent of social change.

Product Details

• Paperback: 223 pages
• Publisher: University of Texas Press (February 15, 2010)
• Language: English
• ISBN-10: 0292708211
• ISBN-13: 978-0292708211
• Product Dimensions: 8.8 x 5.9 x 0.7 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,658,431 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful:

5.0 out of 5 stars Want to know about the evangelical movement in Colombia?, December 1, 2002

By 

Jonathan Boyd (Huxley, IA United States) - See all my reviews

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This review is from: The Reformation of Machismo: Evangelical Conversion and Gender in Colombia (Hardcover)

This book provides a treasure of insights for anyone wanting to understand the evangelical movement in Colombia. Writing from a feminist perspective, Brusco must admit that evangelicalism radically changes the dynamics of family life for the better...I highly recommend this book for anyone wanting to understand the religious climate in Colombia, especially in Bogotá. I found the book easy to read, except for a few pages dealing with sociological studies on machismo. The case studies and personal comments from the author greatly enhance the pleasure of reading this book.

6 of 6 people found the following review helpful:

4.0 out of 5 stars Eye opening: Outstanding fieldwork/Formidable conclusions, September 18, 2003

By 

Bert Ruiz "Author" (Pleasantville, NY USA) - See all my reviews
(REAL NAME)   

This review is from: The Reformation of Machismo: Evangelical Conversion and Gender in Columbia (Paperback)

"The Reformation of Machismo: Evangelical Conversion and Gender in Colombia," by Elizabeth E. Brusco is an eye-opening text with outstanding fieldwork and formidable conclusions. In a nutshell, it details the tremendous success of Colombian Pentacostalism and explains why people convert.

Evangelical influence in Colombia dates back to a visit by James Thomson of the British and Foreign Bible Society in 1824. However, the first evangelical missionaries to Colombia were H.B. Pratt and his wife, Presbyterians who arrived in Bogota on June 20, 1856. Unfortunately, the powerful Catholic clergy in Colombia was clearly disturbed by the presence of the missionaries and shortly thereafter the first small congreation in Colombia was subjected to stonings.

Evangelical lore has it that the archbishop of Bogota published a tract condemning the Protestans as "heretics and Masons," according to the author. Moreover, the Catholic Church resented the widespread distribution of Bibles and the archbishop decided to hold a public burning of Protestant Bibles in the Plaza de Bolivar. However, that was not able to stop the subsequent arrival of the Evangelical Missionary Union in 1908, the Evangelical Alliance in 1918, the Christian and Missionary Alliance in 1923 and the Cumberland Presbyterian Church in 1925.

Brusco explains how the pace of foreign missionary activity accelerated between 1930 and 1946 but that the growth was brought to a halt by the civil war called "La Violencia" that lasted from 1946-1966. The author also carefully explains the meaning of "evangelical" in Colombia and the underlying factors as to why the people reject Catholicism. Additionally, Brusco asserts that because of the powerful grip of the Catholic Church, "in many respects evanelical religion in Colombia was and is an opposition movement."

The text documents how the evanelical churches are less hierarchical than the Catholic and that there are few religious trappings or idolatry of saints. Another important feature is the strong role of women and the widespred practice of not smoking, drinking or cheating on marriages. This all adds up as a better quality of life for many Colombians who convert. In many ways the movement has eliminated many of the "inherited hatreds" of Colombia's traditional two-party system.

As the only Amazon reviewer who has dedicated an extended focus to books about Colombia I would have to say that this book expertly explains the dramatic growth of evangelical conversion in Colombia. It also objectively and comprehensively details the historical failure of the Catholic Church in Colombia.

Bert Ruiz

8 of 9 people found the following review helpful:

5.0 out of 5 stars this book shows real columbian life,not hollywood drug deals, August 23, 1998

By 

[e-mail] (Covington, Wa) - See all my reviews

This review is from: The Reformation of Machismo: Evangelical Conversion and Gender in Columbia (Paperback)

Elizabeth Brusco brings to life the real lives of Columbians and how they deal with religion. She specifically uses examples of how protestantism is groing in Columbia and how it "reforms" the blatant stereotype of South American men as being macho, ergo the word "Machismo". I had the chance of asking her some questions about the book and viewing some pictures taken while she resided in a small village in Columbia, through my Anthropology class taught at Pacific Lutheran University by Dr. Laura Klien. This gave me an even better understanding of what is really going on in columbia, but the book still gives an abundance of information on evangelicalism in Columbia. Read this book, you won't regret it.