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Refried Elvis: The Rise of the Mexican Counterculture Paperback – July 5, 1999

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Editorial Reviews

Review

"Eric Zolov's Refried Elvis is an innovative, perceptive and empirically rich contribution to the cultural history of transnationalism. It is also a work that focuses on an aspect of Mexican history that has been treated almost exclusively by writers and journalists and that had not made its mark in historical discussions until now. Mexican nationalist obsessions with historical roots - with the Revolution, the Conquest, and the saga of the mestizo - have too often coincided with the American and European penchant for emphasizing only what is exotic or quaint. The politics of the counterculture of the 1960s and 70s, with its ambivalent relation to Americanization, to modernization, and to indigenous societies provides an exemplary antidote to the tedious and seemingly interminable repetition of these hopelessly outdated national images." -- Claudio Lomnitz, author of Exits from the Labyrinth

About the Author

Eric Zolov is Assistant Professor of Latin American History at Franklin and Marshall College.

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Product Details

  • Paperback: 362 pages
  • Publisher: University of California Press (July 5, 1999)
  • Language: English
  • ISBN-10: 0520208668
  • ISBN-13: 978-0520208667
  • Product Dimensions: 9.3 x 6.3 x 1.2 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #6,001,061 in Books (See Top 100 in Books)

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7 of 7 people found the following review helpful By Mark Nenadov on May 17, 2007
Format: Paperback
This scholarly and well-researched book reveals and analyzes the sources and influences in the development of Mexican counterculture, especially in relation to rock music. It thoroughly covers areas such as the influence of music from the USA, resistance to perceived "musical imperialism", concerts, the crackdown on rock, activities of record companies in Mexico, challenges to traditional social structures, foreign hippies in Mexico, and the societal reception of the changes brought about by the counterculture.

Mr. Zolov does a fine job of bringing to light the tensions, contradictions, and complexities involved. He brings together a lot of information that is not widely known. I feel this is a compelling book and worth a read for anyone who is interested in 1960s counterculture, Latin American youth movements, or the dynamics of the music industry in Latin America.
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2 of 2 people found the following review helpful By tortuga on June 3, 2012
Format: Paperback Verified Purchase
This is an interesting book but it promises a good deal more than it delivers. It's an interesting history of the recording industry in Mexico, but we never really get a sense of what the "counterculture" in Mexico was and what music had to do with it. The history is rather anecdotal and musical analysis is superficial. The most interesting chapters are the early ones about the impact of the Elvis era on music in Mexico and how the record industry in Mexico responded to the British invasion.
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By Roxana Nogales on November 17, 2014
Format: Paperback Verified Purchase
Great Book!
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