The Regis Touch: New Marketing Strategies For Uncertain Times [Paperback]

Regis Mckenna (Author)

Editorial Reviews

About the Author

Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.

Product Details

• Paperback: 193 pages
• Publisher: Basic Books (January 21, 1986)
• Language: English
• ISBN-10: 0201139642
• ISBN-13: 978-0201139648
• Product Dimensions: 8.1 x 5.3 x 0.6 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #894,321 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Marketing & Disruptive Technologies, September 16, 2003

By 

Nicolas Mottet (Lake zurich, IL United States) - See all my reviews

This review is from: The Regis Touch: New Marketing Strategies For Uncertain Times (Paperback)

Very good book that explains how to market technology products. Buy this book and "Crossing the Chasm" by Geoffrey Moore to get a good understanding of the specifics of technology marketing.

"The Regis Touch" is a book from the eighties but is still very interesting and insightful, with lessons you can use today.