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5.0 out of 5 stars
Marketing & Disruptive Technologies,
By Nicolas Mottet (Lake zurich, IL United States) - See all my reviews
This review is from: The Regis Touch: New Marketing Strategies For Uncertain Times (Paperback)
Very good book that explains how to market technology products. Buy this book and "Crossing the Chasm" by Geoffrey Moore to get a good understanding of the specifics of technology marketing."The Regis Touch" is a book from the eighties but is still very interesting and insightful, with lessons you can use today. |
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The Regis Touch: New Marketing Strategies For Uncertain Times by Regis Mckenna (Paperback - January 21, 1986)
Used & New from: $0.01
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