Customer Reviews

Reinventing Communication: A Guide fo Using Visual Language for Planning, Problem Solving, and Reengineering

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When compared with Terry Richey's The Marketer's Visual Toolkit, I rate Larry Raymond's book second best, in terms of business application possibilities.

Terry's many ideas are geared strictly towards the marketer, whilst Larry's ideas are geared towards the strategic planner - more so in the arena of Organizational Development (OD).

In terms of applications and examples, Terry's book is more wide ranging, although I must add that Larry's book has more depth in his treatment of the subject, from the strategic thinking and planning perspective.

The few examples given in Larry's book are also well illustrated for the businesss reader.

On the whole, Larry's book is still an excellent visual toolkit for the businessman.

For readers who are fascinated by visual tools in the field of business applications, I would recommend exploring Dr. Malcolm Craig's 'Thinking Visually' book. He illustrates with more than a dozen graphical templates f!or visualisation of complex information in business as well as in research.

Larry Raymond's book is a real eye-openner. He outlines, and then describes in sufficient detail, how to redesign even highly complex organizational structures and work processes in a single day. Immediately, upon reading the book, I spoke with then met with the author. I have applied his process with great success. END