Reinventing Fundraising: Realizing the Potential of Women's Philanthropy (Jossey-Bass Nonprofit Sector) [Hardcover]

Sondra Shaw-Hardy (Author), Martha A. Taylor (Author)

Book Description

ISBN-10: 0787900508 | ISBN-13: 978-0787900502 | Publication Date: February 15, 1995 | Edition: 1st

Practical and incisive, Reinventing Fundraising rejects the notion that women make unenlightened philanthropists. Shaw and Taylor draw from interviews, focus groups, and discussion with more than 150 women philanthropists and scores of development professionals to identify model programs that focus on women's giving. Besides showing the rich history of American women's philanthropy, the authors outline new program models that organizations can tailor to their own female constituents.

Editorial Reviews

From Booklist

Whether solicitors or donors, those involved in philanthropy will benefit from this analytical advisory. The authors have studied the causes that motivate women to contribute and the reasons major fund-raising organizations have not considered women as major contributors in the past. The development of a gender-sensitive program can benefit both sides by educating female donors, teaching volunteers how to reach women with money, and training female volunteers how to pursue major gifts from men and women. The how-to's are supplemented by profiles of significant, successful organizations and philanthropists, including a look at the work of Tracy Gary, founder of Resourceful Women, an educational and funding agency that helps women with business start-up, investments, and management of inherited wealth. Denise Perry Donavin

Review

"Reinventing Fundraising is new, exciting, and fun to read. These two remarkable authors discuss and convey a great amount of information about a phenomenal part of American history--women's philanthropy and their volunteer spirit. This book is a must for volunteers, trustees, trust officers, attorneys, financial planners, and all professional fundraisers." (Brad Holmes, vice president for philanthropy, St. Luke's Medical Center, Milwaukee, Wisconsin)

``As one of the `new Older Women' so succinctly described in Reinventing Fundraising, I was intrigued with their realistic and positive assessment of my generation and our philanthropy quotient. These skilled fundraising professionals give us not only a textbook for their own colleagues, but also a gospel for us volunteer donors who aspire to maximize women's philanthropy and joy of giving. (Elizabeth S. Upjohn)

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Product Details

• Hardcover: 304 pages
• Publisher: Jossey-Bass; 1st edition (February 15, 1995)
• Language: English
• ISBN-10: 0787900508
• ISBN-13: 978-0787900502
• Product Dimensions: 9 x 6.1 x 1.1 inches
• Shipping Weight: 1.2 pounds
• Amazon Best Sellers Rank: #494,723 in Books (See Top 100 in Books)