"Packed with creative insights and practical advice, this is a must-have handbook for every service professional who wants to prosper in the digital age."
--Alex Terry, General Manager, Zoomerang Online Surveys & Polls
"Reinventing Professional Services
offers valuable advice to all professionals looking to build their business during this period of unprecedented technological change. [P]rofessionals of all stripes are having their conventional wisdom rewritten. This book is an essential guide."
--Spencer Rascoff, CEO, Zillow
"This book expertly showcases the multitude of opportunities the digital age has brought to the professional services market. What's more, it sharpens the focus on the need to combine advanced technologies with a stronger, individualized approach to customers...."--Mike Walsh, CEO, LexisNexis Legal & Professional
"There is a dramatic shift occurring in professional services and Ari Kaplan artfully characterizes that evolution. This book combines innovative perspectives with action-oriented ideas to provide a powerful road map for success." - Warren Struhl, cofounder, Dale & Thomas Popcorn, and author, Starting Them Up
From the Inside Flap
veryone's talking about how digital tools are leveling the business playing field, making information and skills available to all, but few are looking at what this really means for professionals in today's economy. The commoditization of most white-collar careers has left lawyers competing with do-it-yourself websites, and accountants persuading clients to hire them while simultaneously asking for the software files that provide the basis for their guidance. In Reinventing Professional Services: Building Your Business in the Digital Marketplace
, recognized business and career development expert Ari Kaplan presents the ideas and information that you need in order to stay successful.
Just because the rules of the game have changed, there is no reason that the intelligent, adaptable businessperson cannot continue to excel, perhaps even more so than ever before. Prosperity in the world of twenty-first-century business lies in taking calculated risks in order to stand out, including utilizing new technologies, making your business more searchable, and generally working to distinguish yourself from the rest of the pack. At the heart of this new shift is a transition to supplementing your professional guidance with key resources that will help your clients thrive.
Straightforward and highly accessible, Reinventing Professional Services offers readily applicable advice that you can use to start strengthening client relationships right away, in order to regain lost ground and once more become a voice of authority in your field.