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Reinventing You: Define Your Brand, Imagine Your Future Hardcover – April 9, 2013


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Product Details

  • Hardcover: 240 pages
  • Publisher: Harvard Business Review Press; 3.10.2013 edition (April 9, 2013)
  • Language: English
  • ISBN-10: 1422144135
  • ISBN-13: 978-1422144138
  • Product Dimensions: 8.3 x 5.6 x 1.1 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (131 customer reviews)
  • Amazon Best Sellers Rank: #40,784 in Books (See Top 100 in Books)

Editorial Reviews

Review

"First time author Dorie Clark has hit the ball out of the park with her new book, Reinventing You...this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work."  - Forbes.com

"[A]n invaluable read no matter what stage you're at in your career...What I liked most about this book is that she offers more than just ivy tower thinking. Clark provides a realistic and easy-to-implement system for building your brand." - NextAvenue.org's "The Best New Books for Your Career"


“The book is a lively read, interspersed with stories and interviews with well-known personalities like Al Gore, Seth Godin and Mark Zuckerberg” — The Economic Times

“Clark proposes a systematic approach to developing your personal brand.” — The Huffington Post

"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." — Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries and co-author of the bestselling True North: Discover Your Authentic Self

“First time author, Dorie Clark has hit the ball out of the park with her new book, Reinventing You. So much so, that I couldn’t help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so.” — Forbes.com

“it’s a relevant book for anyone interested in personal branding success.” — Personal Branding Blog (personalbrandingblog.com)

“a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction.” — Fort Worth Star-Telegram

“If you are in the process of reinventing yourself or feel you need to do something to make yourself stand out, this book is a vital guide well worth picking up and following.” — Small Business Trends (smallbiztrends.com)

Reinventing You will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success.” — 800 CEO READ

ADVANCE PRAISE for Reinventing You:

Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, Just Start: Take Action, Embrace Uncertainty, Create the Future
“Be forewarned . . . you need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life.”

Bo Burlingham, author, Small Giants: Companies That Choose to Be Great Instead of Big; Editor at Large, Inc. magazine—
“At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential—and eminently readable—guide to doing just that.”

Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc.—
“During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others.”

Robert Reich, former US Secretary of Labor—
Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We’re all in the same fix together—but today everyone’s a free agent, promoting and selling themselves. This book explains why that’s necessary and how to do it effectively.”

Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy
“Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction.”

Cathy Benko, Vice Chairman, Deloitte LLP; best-selling author, The Corporate Lattice: Achieving High Performance in the Changing World of Work
“As the corporate ladder morphs into a corporate lattice, where there is no single climb toward career success but rather a multiplicity of ways to grow, personal branding becomes your calling card. Reinventing You presents effective ways to help you develop your brand proposition.”

Meg Cadoux Hirshberg, author, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families
“The days of reliable, lifelong careers—complete with pension and gold watch—are over. With Dorie Clark’s clear, practical, step-by-step approach to reinvention, the reader comes to see this fact not as daunting, but rife with opportunity and possibility. Enriched with riveting examples from the worlds of business, politics, and nonprofits, this indispensable guide will help you take control of and shape your professional life.”

Robert Cialdini, author, Influence: The Psychology of Persuasion
“Necessity may still be the mother of invention, but today’s relentlessly changing world necessitates reinvention, sometimes sequential reinvention. I can think of no better guide through that daunting process than Dorie Clark’s wonderfully readable and informative book.”

Chip Conley, author, Emotional Equations: Simple Truths for Creating Happiness + Success; founder, Joie de Vivre Hospitality, Inc.—
Reinventing You is a must-read for anyone who wants to expand their career horizons and become more authentic—in work and in life.”

David Galenson, Professor of Economics, University of Chicago—
"If you are looking for a new job, or even thinking of looking for one, read Reinventing You. Dorie Clark's career advice is intelligent and practical, and her book is not only useful but also enjoyable to read."

From the Author

Q&A with Dorie Clark, author of Reinventing You

What sparked your interest in professional reinvention? 
My interest in reinvention started because I've changed careers a number of times. I went to graduate school for theology, and then became a journalist, a presidential campaign spokesperson, a nonprofit executive director, and finally a marketing strategy consultant. I realized each time, you need to explain that transition in a way that makes sense to other people and demonstrates that you'll be able to do the job successfully. This book is a way to share what I've learned through my own experience, and through advising many talented professionals about rebranding themselves.

Why would people need to reinvent themselves professionally? 
There are a lot of reasons. These days, you can't count on a lifetime job with one company - or, in many cases, even a lifetime career. Too many industries are going through convulsive changes. The people who could benefit most from this book would be individuals looking to change their careers, people who want to move up in their company and know they need to shape how they're viewed by others, and folks who may have been laid off or are looking for a new job in their industry. I also think that younger job-seekers, who are at an earlier stage in personal brand-building, might find this helpful as they're starting out. 

What if I'm not really comfortable with the idea of 'personal branding'?
Some people are turned off by the implication that people can be 'branded' the way cereal or detergent is. They may feel branding equates to phoniness or inauthenticity. But that's exactly the opposite of how I view it. Personal branding isn't about packaging something in a fake way that results in a sale (or a job offer). Your reputation lasts for a long time, and needs to be treated with respect. You won't get very far if you try to be something you're not. Rather, your personal brand is about figuring out who you really are and what you do best, and then living that brand out. It's the essence of authenticity. 

You argue that it's essential for people to understand the unique talent or perspective they can bring. Why is that important? 
I like to say that you'll never win if you're playing someone else's game. When you're transitioning into a new company, new job, or new career, you may be judged by other people's standards. Your colleagues may have 20 years of experience, while you have three months. You're going to lose unless you find a way to show you have unique skills and expertise (perhaps because of your previous professional background) that they simply don't have - and explain why that's a valuable contribution. 

More About the Author

Dorie Clark, a former presidential campaign spokeswoman, is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association's publications. She is also a columnist for Mint, India's second-largest business newspaper. Clients like Google, Yale University, and the Ford Foundation hire her to help increase sales and enhance their brand reputation. Recognized as a "branding expert" by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, and Smith College Executive Education. She has also lectured at universities worldwide, including Harvard University, the University of Michigan, and Georgetown University's McDonough School of Business. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School. Originally from North Carolina, Clark divides her time between Somerville, Massachusetts and New York City. Learn more and access free resources, including hundreds of podcasts and articles, at www.dorieclark.com.

Customer Reviews

I hope you enjoy her book as much as I did reading it.
Ali
If you're planning to change your career, or just want to make sure people see what you're really capable of in your professional life, Reinventing You is a must-read.
Scott Edinger
I found the book to be an easy, quick read and very informative with clear examples.
Ke-Ke Parker

Most Helpful Customer Reviews

65 of 72 people found the following review helpful By Mario Streger on May 1, 2013
Format: Kindle Edition
It is a good book, but it seems to have been written for already successful people that are wanting to change career. The author presumes you already have a network of influent people, and that everybody is wanting to help you to get to your new objective. Besides that, you should meet your friends and ask them what are your own weaknesses. I don't know about you, but I have not such friends (at work), coleagues or boss who I can ask such a question.
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35 of 37 people found the following review helpful By Kevin Kruse on March 27, 2013
Format: Hardcover
This is a great book for everyone who realizes that the days of lifelong employment are long gone and for those who are interested in taking control of their career, in order to get a promotion, get a new job or to even switch career paths.

What I like is that this book isn't just focused on "personal branding." It's NOT about your personal elevator pitch, or working the room at the local business card exchange. Instead, the author provides a series of exercises to help you to understand things like:
- Your objectives
- Your competitive advantage
- Crafting your narrative
- Ways to demonstrate your value

Lots of fun reinvention stories, too, from everyday people and famous people alike.

Best book I've read on this topic.
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19 of 21 people found the following review helpful By Debbie Horovitch on March 27, 2013
Format: Hardcover
Either you know and love someone who is going through a career and life change, or you are yourself; Reinventing You should be a staple for business & life coaches to give to clients, and required reading for all business school students and career organizations and agencies. You can't change what you don't acknowledge and it can be hard to set your ego aside (especially if you suddenly find yourself in an unplanned transition), to uncover what your brand really says about you and how it is impacting your life. Reinventing You is a step by step guide that offers support and hope to people struggling through the challenges of career transition. Whether you're just getting started in your career, trying to fit the company personality of managers, or making a mid-life planned adjustment to how you live, work and provide, its amazing to have a clear process for learning how others see you, without destroying your self confidence, and then adjusting your actions to change your brand, while strengthening personal & professional relationships.

Buy this book as a gift for someone you know; it could be the most valuable gift you give!

Dorie is down to earth, connected, experienced and has been though the transition herself, so she knows what she's talking about. Check her out here on this Google+ Hangouts on Air where we talked about her book, and how becoming a published author was impacting her career > [...]
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Format: Hardcover Verified Purchase
Dorie is well-known for her expertise in marketing strategy. What I didn't realize was her passion for personal branding. It's an important topic, and one to which she's brings considerable professional and personal experience.

In this book, she offers practical tools to help ANYONE position themselves for success, helping others to understand who you are and the value you provide.

While offering deep wisdom on brand building strategies and tactics, the book remains very much accessible to lay people who don't have the time to dive full-in. Throughout the book, I found myself consistently thinking of friends who might benefit: a recently unemployed newspaper veteran, a church staffer transitioning to the non-profit world, a young professional looking to stand-out in her office, etc. Though comprehensive, it was surprisingly concrete and down to earth and gave lots of actionable advice.

If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it.
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16 of 18 people found the following review helpful By Kare Anderson VINE VOICE on March 27, 2013
Format: Hardcover
Dorie cites Henry Wadsworth Longfellow: "We judge ourselves by what we feel capable of doing, while others judge us by what we have already done." Her very concrete steps for making that change -- and explaining them in credible, vivid ways -- would have helped me enormously. Dorie offers an eleven-step roadmap for redefining and living your brand. As an ardent believer in specificity I especially value Dorie's bulleted pointers and questions for close self-examination. They are buttressed by relevant stories and examples. Dorie writes from first-hand experience, going through several distinguished chapters of professional reinvention that included being a political journalist, and a former presidential campaign spokesperson to her work today. She is a strategy and communication consultant who supports organizations in marketing and brand reputation. She also writes for Forbes and Huffington Post.

Some Re-Invention Tips from Dorie's Book:

* To launch her new consulting business: "I honed my narrative (what am I bringing to the table?), crafted my content (so clients could get a taste of my ideas and approach), and began using every vehicle possible - from speaking to writing to enlisting `validators' - to spread the message."

* Conduct a 360 focus group of friends and colleagues to see how they perceive your brand. "If three people tell you you're a horse, buy a saddle," advised angel investor Judy Robinett.

* Encourage candid responses in that focus group with what executive coach, Michael Melcher, calls "paired questions" such as "What's my strength? What's not my strength?"

* "Research your destination" then "test-drive your path.
Read more ›
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