Customer Reviews

Using Public Relations Strategies to Promote Your Nonprofit Organization (Haworth Marketing Resources)

5 star:		(4)
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2 star:		(1)
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Kinzey's analysis of effective public relations strategies for nonprofit organizations is a must read for anyone working in the nonprofit sector. The reader is guided through the necessary steps to engage public relations tactics and strategies to promote his/her organization. From chapters dealing with annual reports and company newsletters to the creation of a speaker's bureau, Kinzey effectively articulates the need for public relations in nonprofits. This book can be used as a reference tool for individuals responsible for public relations within their nonprofit organizations.

I have worked in the PR field for many years, but am new to nonprofits and found some interesting information in this book. However, the author does not even cover the aspects of PR that I consider essential to any PR program: working with the press, writing press releases, media events, getting the media to cover your events, etc. It discusses annual reports, newsletters, speakers bureaus and developing a board of directors (PR?), but nothing about traditional PR as it relates to nonprofits. It's almost like there is a missing chapter or maybe two.

Public relations is the key to success in society today. As an educator in a respected private school where public relations are vital, and a presenter in various local, state, and national forums, Kinzey's book has been pointedly valuable to me. Undercscoring, clarifying, and extending my knowledge, this book addresses both my personal effectiveness as a communicator and specific concerns I must emphasize to my expressive writing students who are concerned with improving their writing skills, as well as their adolescent interpersonal skills. Because the book is global in its applications, readership should extend beyond nonprofit organizations to anyone concerned with any facet of public relations.

Public relations expertise is helping the booming nonprofit business, and provides a variety of basic business approaches to nonprofit organization and management, from showing how to adopt a business strategy and how to market a speaker's bureau to using communication in speeches, selecting a board of directors, and marketing a nonprofit. An excellent set of basics tailored to nonprofit structure and experience.

Well written. Easy to read, understand and follow; it moves right along. Clearly illustrated. Covers all areas of public relations that can be used. Great glossary. A very useful tool for any one interested and/or involved in nonprofit organizations. A must in any nonprofit organization's library!