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Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success Paperback – March 1, 2011
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From the Inside Flap
What's the most valuable asset you or your business possesses? Is it your physical resources? Your intellectual properties? Your workforce? Your skills and knowledge?
All are important aspects of business success. But you can't get the most advantage from any one of them if you don't make the right strategic investments in your relationships. Relationship Economics takes a unique and strategic view of business relationships as a platform for long-term business growth and success. This goes far beyond simplistic "networking" or the exchange of business cards. Thinking strategically about business relationships is a proven way to move your business or career forward.
Based on interviews with more than 1,000 managers, directors, and executives from a wide range of companies, Relationship Economics reveals that success comes from investing in people for extraordinary returns. It introduces new concepts in relationship management, including the exchange of Relationship Currency, the accumulation of Reputation Capital, and the building of Professional Net Worth. These are the fundamental qualities and measures of busi-ness relationships, and once you understand them, you'll be able to turn your contacts into better execution, performance, and results.
Many of us are so busy we forget to take the time to build and nurture the key relationships that lead to long-term success. Relationship Economics turns business relationships into quantifiable variables based on proven concepts from the fields of business development and process optimization. You'll learn to develop the three major types of relationshipspersonal, functional, and strategicand how to gain the most opportunity and value from each.
Relationship Economics isn't about taking advantage of friends or coworkers to get ahead. It's about building and maximizing relationships for a better career and a better life. In business and in life, nothing is more important than the company you keep. --This text refers to the Unknown Binding edition.
From the Back Cover
"If a man is judged by the company he keeps, David Nour's Relationship Economics provides a systematic approach to building value in that judgment. The concepts reach well beyond networking to building lasting and productive relationships."
Dennis Sadlowski, President and CEO, Siemens Energy and Automation, Inc.
"Relationship Economics is so much more than networkingit's a systematic approach to building and nurturing relationships to get things done."
William L. Koleszar, Senior Vice President, Marketing, Citizens Financial Group/ Royal Bank of Scotland
"Social capital is essential for success, and Relationship Economics provides an approach to enhancing its value."
Terry C. Blum, Director, Institute for Leadership and Entrepreneurship, Georgia Tech College of Management
"In the airline industryor any industry for that matterstrategic relationships are instrumental to your success to drive profitable, long-term growth. David Nour has captured that essence in Relationship Economics."
Randy Martinez, Col. USAF (Ret.) and former CEO, World Air Holdings, Inc.
"In Relationship Economics, David Nour highlights very timely concepts and successfully points out that with today's technology and global knowledge, we are able to formulate personal, functional, and strategic relationships essential to our success."
Peter M. Sontag, Chairman, Orthopedic Development Corporation
"Forget cold calling. It's still about who you know, and Relationship Economics paves the fastest and most disciplined process for building a world-class portfolio of quantifiable and strategic business relationships."
Greg Alexander, CEO, Sales Benchmark Index, and author of Making the Number and coauthor of Topgrading for Sales
"The Relationship Economics principles are critical to business, cultural, and diplomatic success. Look at any successful businesspersonthey have done an outstanding job of managing their relationships, consistently over a long period of time."
Ken Stewart, Commissioner Economic Development, State of Georgia
"A fantastic read. Constantly weaving great ideas with practical applications. You'll never look at business relationships the same way again."
Rick Frishman, founder, Planned Television Arts, and Publisher, Morgan James Publishing --This text refers to the Unknown Binding edition.
More About the Author
Senior Management Advisor | International Speaker | Best Selling Author
David Nour is a social enterprise strategist and the thought leader on Relationship Economics® - the quantifiable value of business relationships. In a global economy that is becoming increasingly disconnected, The Nour Group, Inc. has attracted consulting clients such as KPMG, Gen Re, HP, and over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David has pioneered the phenomenon that relationships are the greatest off balance sheet asset any organization possesses, large and small, public and private.
He annually delivers 50 global keynotes at leading industry association conferences, corporate meetings, and academic forums. He is often a guest lecturer at the Goizueta Business School at Emory University and Georgia Tech's College of Management. His unique perspective and independent insights on Relationship Economics® have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, FastCompany, Knowledge@Wharton, Associations Now, Entrepreneur and Success magazine.
He is the author of several books including the best selling Relationship Economics (Wiley), ConnectAbility (McGraw-Hill), The Entrepreneur's Guide to Raising Capital (Praeger) and the newly released Return on Impact: Leadership Strategies for the Age of Connected Relationships (ASAE, 2012).
An Eagle Scout himself, David is passionate about youth with his foundation's support of the Centennial Scouting movement, Junior Achievement, One Voice - aiming to create peace in the Middle East, and the High Tech Ministries.
A native of Iran, David came to the U.S. with a suitcase, $100, limited family ties and no fluency in English! He earned an Executive MBA from the Goizueta Business School at Emory University and a BA degree in Management from Georgia State University.
Top Customer Reviews
Business is becoming more global and technology is displacing many interactions that formerly took place face to face, yet relationships are more important than ever. Trust is the foundation of any relationship, and David shows us how to build it in the most sincere and mutually beneficial way.
Unlike many books that focus on building relationships to "get the sale," Nour has a much broader scope. He looks both at relationships within organizations and those that reach externally. He shows how relationships help you to make better decisions, to be more innovative, and to accomplish more.
Drawing from diverse examples, he gives us a road map for making relationships more strategic, fruitful and fulfilling.
I'm looking forward to applying some of David's concepts at work to help my team grow.
David - Thanks for the Insight!
- "Put some thought into how I will leverage social media and change the way I network."
- "Better maximize the value of my network base to drive more results..."
- "Try to do a better job of maintaining relationships and finding ways to provide value to others."
- "Review contacts I have been out of touch with and looking at opportunities to reconnect."
- "Try to be more intentional in my relationships."
I would like to personally thank David for being apart of the IBM Competitive Edge Book Club experience, for his positive and engaging energy, for sharing with us the importance of building and nurturing relationships, and for reminding us that we all have a brand - "The Brand Called You."
IBM Business Operations Leader and Competitive Edge Book Club Leader
The book is a very easy read and is supported by interesting and important case studies, facts and statistics.
Ultimately, his two word title - Relationship Economics - will prove prophetic for those seeking a fresh approach in today's economy.
As a career coach, I can tell you that his book is invaluable as he discusses the importance of effective communication and the natural progression of that to developing strong value based relationships. This approach is critical to someone who is looking to advance his or her career. Many people in such a situation have heard that networking is important but they really do not understand WHY or how to put together an effective job search networking plan. The notion that if "you fail to plan" then "you plan to fail" applies here. David provides some real insight into how to help people achieve their career goals through making investments in key relationships.
Everything in business starts and ends with effective communication and developing strong meaningful relationships. The likability factor in business cannot be overemphasized enough. And David gives you a framework to help you succeed in business and advancing your career.
Most Recent Customer Reviews
Great book with lots of relevant information on how to maximize your relationships for both professional and personal success.Published 6 months ago by Doris Martin
Useful and practical approach to making relationship and making the most of them for personal and business reasons. Read morePublished 7 months ago by Cleveland, OH Native
Easy to read in a simple and accessible language. We learn the most common failures to "networking" and move into the science behind Social Network Analysis. Read morePublished 11 months ago by NASH FULENA
Easy to read in a simple and accessible language. We learn the most common failures to "networking" and move into the science behind Social Network Analysis. Read morePublished 12 months ago by Naische FULENA
This is an excellent book for understand the "why" of successful and also unsuccessful networking. Read morePublished on August 2, 2013 by Donald Meincke
After following the masses during my job search over the past year, trudging through online job posts and overly crowded job fairs, it was a professional workshop with Mr. Read morePublished on September 21, 2009 by J. Petroski