Customer Reviews

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

5 star:		(8)
4 star:		(2)
3 star:		(0)
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1 star:		(0)

 

 

This is an easy read and one of the best I've read. Use your high lighter pen, if you have employees that don't read, at leat they'll read the high lights.

Are you trying to find ways of building or extending your network? Are you interested in learning some techniques to improve your business relationships? Jerry Acuff gives the tool kit that you can carry with you.

This book talks about the different types of relationship levels that you can have with others ("The Relationship Pyramid"). This book highlights a number of techniques that includes questioning, caring, connecting, and setting up goals. The book not only helps you to develop relationships but also to maintain them.

If you have already read a few books about developing relationships or networking, this book will just be a review of the techniques that you previously learned in the other books.

The book gives a lot of real life situations & examples that makes it an interesting read.

Great "back-to-basics" book. No big revelations, but wonderful reinforcement that will help all salespeople who are selling in an environment where relationships really count.

This book indeed goes where Dale Carnegie might have gone had he written the next logical book. The Relationship Edge in Business tells you exactly how to build meaningful relationships with people who are crucial to our success. It is full of real life stories of real life people practicing the 3 step process and experiencing unusual success. I found it very believable and easy to draw on the experiences and lessons shared in the book. IF relationahips are a key part of your success this is a great read.
The book is also grounded in sound yet lettle practiced principles about how to more effectively influence or persuade. A great business book that I will be studying not just reading

Most business books hit you over the head with "must do" lists. In The Relationship Edge in Business, the book shows you how to establish and maintain positive relationships, how to be interested and open to many levels of relationships. Relationships enrich personal and professional lives and this book offers so many ideas with a friendly, "can do" tone. No matter who you are, these ideas can work.

My favorite chapter is Chapter 5, "It's a Small World After All." In this chapter, the author reminds us that connections can be made, even when the odds seem unfavorable. Positive connections lead to other positive connections.

Jerry Acuff outlines methods not taught by many companies. Although said companies devote time and capital to train sales forces about their products or services, most do not spend any time teaching the skill of building long term relationships with clients. This is a must read for the enlightened, forward-looking executive.

As a professional sales person, I have long been aware that it is easier to sell to customers that like you. Just like anyone else, I hit it off with some people and not others. "The Relationship Edge in Business" provided me with an integrity-based path to improve relationships with all customers.

I read the book for one reason, I thought better relationships might translate into more sales, and I am sure it will. However, the book also touched me on a personal level. I've gained an outlook and process that I believe will improve my life outside of work.

It is about time someone finnally has written a book that tells you exactly what to do to develop and grow a relationship. The great thing about what Mr. Acuff writes is that he lays out a clear and concise step-by-step approach. The Relationship Pyramid gives you a basis to assess where you are in the relationship process, and then he provides specific steps to take inorder to move the relationship to the next level.

Mr. Acuff also provides plenty of examples that illustrates exactly what can be accomplished by following the program. It is a must read for anyone who depends on strong business relationships to succeed.

A great side benefit is that it has helped me to dramatically improve my critical personal relationships as well.

Everyone in business should read The Relationship Edge... from cover to cover. If you're looking for specific ideas about initiating and cementing solid relationships with colleagues and clients, this is the book for you. I found the 20 questions chapter particularly helpful. What an excellent tool to assist you in developing those business relationships that count!

The Relationship Edge has helped me tremendously in my business and personal life. Mr Acuff's easy to do relationship building techniques are very practical...made me ask myself "why didn't I think of that"..."it seems too easy"..."will it work for me"
If the answer to the question " how important is having a relationship with a customer, colleague, or family member" is Very important then I suggest you read this book.