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Relationship Fundraising: A Donor Based Approach to the Business of Raising Money Hardcover – June 15, 2002

ISBN-13: 978-0787960896 ISBN-10: 0787960896 Edition: 2nd

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Relationship Fundraising: A Donor Based Approach to the Business of Raising Money + The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships + The 11 Questions Every Donor Asks and the Answers All Donors Crave: How You Can Inspire Someone to Give Generously
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Product Details

  • Hardcover: 384 pages
  • Publisher: Jossey-Bass; 2 edition (June 15, 2002)
  • Language: English
  • ISBN-10: 0787960896
  • ISBN-13: 978-0787960896
  • Product Dimensions: 9.4 x 6.3 x 1.2 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #95,210 in Books (See Top 100 in Books)

Editorial Reviews

Review

"This is an excellent book for those of you new to the field of fundraising and the nonprofit world in general." (CharityChannel.com, December 20, 2002)

Review

"Experienced volunteers and skilled practitioners realize that fundraising isn't about money, it is about relationships. Ken Burnett's observations, insights, and practical tips for building and sustaining relationships are superb. Highly readable, this book is a solid mix of sound theory and pragmatic application." —Kay Sprinkel Grace, author, Beyond Fund Raising; coauthor High Impact Philanthropy

"Ken Burnett is one of the world's leading practitioners of the art of raising money by mail. Many of us in the fundraising field speak about "building relationships with donors," but Ken has systematically developed the techniques to bring this ideal down to earth. This classic book lays them out for all to see. Relationship Fundraising is one of a handful of truly
indispensable books that belong on every fundraiser's bookshelf." —Mal Warwick, founder, Mal Warwick Associates; author, How to Write Successful Fundraising Letters and Ten Steps to Fundraising Success

"This is the book that sets the agenda for fundraising communications in the twenty-first century. Engaging, inspiring, and thought provoking, Relationship Fundraising is based on the unique twenty-five year experience of one of the world's most respected fundraisers." —Bernard Ross, director, The Management Centre, London; author, Breakthrough Thinking for Nonprofit Organizations


More About the Author

Ken Burnett is an author, lecturer and consultant on fundraising, marketing and communications for nonprofit organizations worldwide. He works closely with UK communications and marketing group Cascaid and the Australian agency Pareto Fundraising. He is a founding board member and former chairman of ActionAid International and is a trustee of BookAid International. A former vice chair of The UK's Institute of Fundraising and trustee of the International Fund Raising Group (now The Resource Alliance), Ken is a Fellow of the UK Institute of Fundraising and an Honorary Fellow of the Institute of Direct Marketing in the UK. Among other books he is author of the worldwide best seller Relationship Fundraising, its sequel Friends for Life: relationship fundraising in practice and How to Produce Inspiring Annual Reports. Two new books by Ken have just been published, Tiny Essentials of an Effective Volunteer Board, (http://www.whitelionpress.com ) and The Zen of Fundraising (http://www.josseybass.com) Ken frequently contributes articles for The Guardian Unlimited/Society Guardian website (http://society.guardian.co.uk)and he is a regular contributor to the US journal Contributions (www.contributionsmagazine.com).

Customer Reviews

4.6 out of 5 stars
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This book was an easy read.
Jeff Lippincott
Of several such books I've read recently, this was the best.
Allan Wallace
A "must have" for your fund-raising library.
Pamela Grow

Most Helpful Customer Reviews

18 of 18 people found the following review helpful By www.eFundraise.org on December 29, 2004
Format: Hardcover
Burnett skillfully shows how to satisfy "the bottom line" through a positive relationship with donors. Practical, relevant tips are offered for reaching out to potential donors and making them feel part of the mission. It's a pleasure to see someone writing about "the psychology of fundraising." A well-crafted, beneficial read.
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14 of 14 people found the following review helpful By Pamela M Gignac on February 24, 2003
Format: Hardcover
Many of us know that it's more important then ever to build relationships with our donors and prospects. Ken Burnett has been talking about it for over 10 years and the newest edition of his book on Relationship Fundraising is even more relevant today than when it was first written. Ken skillfully uses his extensive experience and insight to focus on what it really is all about through both what has already worked elsewhere and what we should strive to achieve. This book is easy and enjoyable to read and supports our ambitions for techniques including donor development and moves management but it is so much more than that. Relationship Fundraising takes lessons from yesterday and gives you the inspiration to truly get back to people and build positive lasting relationships into the future. Each of us can benefit from going beyond the buzz words and see what it is really all about or at least re-establish the importance of Relationship Fundraising by reading this invaluable book.
Pamela Brown Gignac is a 20 year fundraising and prospect research veteran in Canada and the UK and currently Vice President, JMG Solutions Inc, Ontario, Canada.
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Format: Hardcover
I thought this was a wonderful book. It includes 14 chapters and a glossary. Although I'm not sure the glossary added to the book. I don't view the book to be a complete treatise on nonprofit fundraising, but the author says he did not expect it to be. There is no coverage of special events, grant proposals, volunteers, or local fundraising activities. What this book talks about, and does it well, is nonprofits and their development arms need to approach donors with mutual consideration, thoughtfulness, and appreciation.

The world has gotten competitive. And nonprofit fundraising exists in an environment where technology and aggressive marketing tactics are the norm in how to do business. This book points out that technology and aggressive marketing have the potential to undermine the trust and confidence that are so important to effective fundraising. Fundraisers who understand that fundraising is about "building relationships" will not be obsessed with fundraising techniques and formulas. Instead, they will merely practice the art of fundraising that is all about building relationships.

This book was first written in the early 1990s and made a substantial contribution to the UK fundraising community's library of tomes on how to practice fundraising. It presents a basic approach to fundraising that is time tested and works. Now, in the 21st century, the author has updated his book by incorporating his answers to questions he has received about the first edition, and by adding some new thoughts he has on the subject. The material covered in this book is important; everyone involved in fundraising for nonprofits should understand what is covered in this book and take that understanding with them when they do their work as fundraisers.
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17 of 22 people found the following review helpful By Harvey Mckinnon on August 2, 2003
Format: Hardcover
Ken Burnett is one of the world's great, and most respected, fundraisers, and this is one of the most important fundraising books you'll ever read. Relationship Fundraiisng is on every top 10 list I've ever seen. And it deserves to be. Most non-profits do not treat their donors well, and therefore raise less income than they could. When you follow Ken's advice you will raise more money for your mission. I know Ken personally and while I've raised many tens of millions for non-profits, and have been fundraising for 25 years, every time I hear Ken speak, or read his books and articles, I learn something new.
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2 of 2 people found the following review helpful By GregRobin Smith on July 27, 2008
Format: Hardcover
[NB: Get the 2002 revised edition] We should all listen to Ken Burnett and what he has to say. He has listened hard for years: to donors; people stricken with and striving against hardship; professionals in the office and the people working boots-on-ground, and he knows whereof he speaks. The subject of Relationship Fundraising: A Donor Based Approach to the Business of Raising Money is fundraising, but its ideas are applicable to corporate governance, public relations, customer satisfaction, social work, politics, parenting, marketing... It is a guide to more effectively relating to and understanding our place in a Humane world. It is both "how-to" and "why we should" - clearly illustrating, in a refreshingly personal style, the good idea it is to consider the perspective of our clients: the Contributors who give so much to our lives.
Rather than duplicate the other reviews that list the chapter details of this work, I simply want to encourage you to go ahead, risk the purchase of this and Ken's "The ZEN of Fundraising"The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships. If you have a heart and a brain, you will benefit significantly. And as you practice living with Ken's thoughts as a companion, the World will be a better place.
Yes, he's that good.
GregRobin Smith.
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