First Sentence:
The night-time adventure on the Bristol-to-London train that I described in the Preface was the trigger, but it has little to do with why I decided to write Relationship Fundraising in the first place.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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bequest marketing, relationship fundraiser, reciprocal mailings, tionship fundraising, many fundraising organizations, cold direct mail, donor pyramid, bequest income, most fundraisers, appeal mailings, fundraisers need, many fundraisers, telephone fundraising, donor profile, fundraising profession, gift fundraising, few nonprofits, existing supporters, relationship with donors, donor file, great fundraising, welcome pack, existing donors, press ads, donor relationships
Key Phrases - Capitalized Phrases (CAPs):
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United States, Action Points, President's Task Force, Third World, North America, Ryton Gardens, British Telecom, Eric Levine, Help the Aged, Institute of Fundraising, Annie Moreton, David Carrington, Henley Management College, Hong Kong, Jan Chisholm, Jason Potts, Nick Allen, Richard Briers, Robin Hood, Scottish Highlands, Terry Hunt
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