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"Ken Burnett is one of the world's leading practitioners of the art of raising money by mail. Many of us in the fundraising field speak about "building relationships with donors," but Ken has systematically developed the techniques to bring this ideal down to earth. This classic book lays them out for all to see. Relationship Fundraising is one of a handful of truly
indispensable books that belong on every fundraiser's bookshelf." —Mal Warwick, founder, Mal Warwick Associates; author, How to Write Successful Fundraising Letters and Ten Steps to Fundraising Success
"This is the book that sets the agenda for fundraising communications in the twenty-first century. Engaging, inspiring, and thought provoking, Relationship Fundraising is based on the unique twenty-five year experience of one of the world's most respected fundraisers." —Bernard Ross, director, The Management Centre, London; author, Breakthrough Thinking for Nonprofit Organizations
Odd that another reviewer marked this book as "dated." Donor centered fund-raising is never dated and is, I would venture to say, the only honest way to sustainable fund-raising. Read morePublished on May 5, 2010 by Pamela Grow
Quite a bit of emphasis on how fundraising works in the UK versus the US. Has some good suggestions that are relevant in the US. Read morePublished on August 3, 2008 by S. Cory
Considered a hit in the 1990s with Europeans, the audience for which this book was written. That was when Europeans knew little about true philanthropy and nothing about major... Read morePublished on April 5, 2008 by Dusty Rhodes
I found this book to be honest about fundraising, motivating and with great ideas and experience to further the business of fundraisingPublished on March 11, 2008 by Joann Cannon