|
||||||||||||||||||||||||||||||||||||||
|
3 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great collection of writings
This book presents a great review of writings on the subject of Relationship Marketing. It has been quite helpful for my Masters Thesis
Published on June 21, 2008 by Lisa-Maria
|
 |
0 of 1 people found the following review helpful:
1.0 out of 5 stars
Writing is very Mechanical
I purchased this book for my Customer and Competitive advantage class. This is a very difficult book to use. This book references other books, which makes using it as a reference text is impossible. The best thing about his book was the figures; they sometimes summarized the very convoluted text. Writing is very mechanical.
Published on December 29, 2008 by Book-Mahrk
|
|
Most Helpful First | Newest First
|
|
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Great collection of writings,
By Lisa-Maria (Trinidad and Tobago) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (Hardcover)
This book presents a great review of writings on the subject of Relationship Marketing. It has been quite helpful for my Masters Thesis
1 of 1 people found the following review helpful:
5.0 out of 5 stars
I loved this book,
By James P Ollen (Singapore Singapore) - See all my reviews
This review is from: Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (Hardcover)
Scholarly, objective, well-written group of essays about loyalty by a number of writers on both sides of the Atlantic. Highly recommended.
0 of 1 people found the following review helpful:
1.0 out of 5 stars
Writing is very Mechanical,
By
Amazon Verified Purchase(What's this?)
This review is from: Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (Hardcover)
I purchased this book for my Customer and Competitive advantage class. This is a very difficult book to use. This book references other books, which makes using it as a reference text is impossible. The best thing about his book was the figures; they sometimes summarized the very convoluted text. Writing is very mechanical.
|
|
Most Helpful First | Newest First
|
|
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention by Thorsten Hennig-Thurau (Hardcover - March 15, 2000)
$139.00
In Stock | |
 
| ||
