Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
FREE Two-Day Shipping for Students. Learn more |
| ||||||||||||||||||||||||
Book Description
Special Offers and Product Promotions
- Buy $50 in qualifying physical textbooks, get $5 in Amazon MP3 Credit. Here's how (restrictions apply)
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Excellent study on buyer-seller relationships,
By A Customer
This review is from: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies) (Hardcover)
Aino Halinen's doctoral disseration from the Turku School of Economics, Finland, has now also been published by Routledge. The study is a pioneering piece of work on the development of buyer-seller relationships in professional services, mainly building on the theoretical work by the IMP group interaction/network studies. The study also interestingly reflects the recent "relational turn" in marketing research in general. The longitudinal case study described and analysed in the book also gives the reader a good example of how an interpretative research method can provide thorough theoretical insights and meaningful managerial implications. The book can be characterized as "obligatory" readings for any M.Sc. or doctoral student in marketing interested in interorganizational relationships and networks.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
modified process model, unit business relationships, priori process model, company image campaign, cooperative interaction orientation, empirically grounded process model, other relational bonds, invoice limits, relational infrastructure, operational bonds, professional business service sectors, checking critical event, whole business relationship, cheese series, interacting companies, behavioural commitment, attitudinal commitment, agency contest, clarified interests, evolving bonds, interacting teams, interpersonal appeal, knife sales, empirical research design, interacting firms Key Phrases - Capitalized Phrases (CAPs): (learn more)
Consumer Products Group, Head Office, Matti Ranta, Ingmar Lindberg, Roni Bensky, Thommy Hellberg, Van de Ven, Product Manager, Fiskars Classic, Account Executive, Gunnel Falck, Eija Kalliala, Marja Tuunanen, United States, Klara Nummelin, Art Director, Tuija Rajamäki, Scandinavian Business Group, Managing Director, Jan-Henrik Clevberger, Reijo Rautanen, Communications Manager, Marketing Director, April July Oct, Jan Ekwall Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
modified process model, unit business relationships, priori process model, company image campaign, cooperative interaction orientation, empirically grounded process model, other relational bonds, invoice limits, relational infrastructure, operational bonds, professional business service sectors, checking critical event, whole business relationship, cheese series, interacting companies, behavioural commitment, attitudinal commitment, agency contest, clarified interests, evolving bonds, interacting teams, interpersonal appeal, knife sales, empirical research design, interacting firms Key Phrases - Capitalized Phrases (CAPs): (learn more)
Consumer Products Group, Head Office, Matti Ranta, Ingmar Lindberg, Roni Bensky, Thommy Hellberg, Van de Ven, Product Manager, Fiskars Classic, Account Executive, Gunnel Falck, Eija Kalliala, Marja Tuunanen, United States, Klara Nummelin, Art Director, Tuija Rajamäki, Scandinavian Business Group, Managing Director, Jan-Henrik Clevberger, Reijo Rautanen, Communications Manager, Marketing Director, April July Oct, Jan Ekwall Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
22
books
cite this book:
See all 22 books citing this book
- Kundenabwanderung bei Übernahmen und Fusionen: Eine interaktions- und netzwerktheoretische Perspektive am Beispiel des Business-to-Business-Bereichs ... School of Management) (German Edition) by Andreas Scharff on 15 pages
- Service Management and Marketing: Customer Management in Service Competition by Christian Gronroos on page 46, and page 48
- Strategic Relationship Marketing by Soren Hougaard on page 133
- Female Entrepreneurship: Implications for Education, Training and Policy (Routledge Advances in Management and Business Studies) by Nancy M. Carter in Front Matter
- Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods (Routledge Advances in Management and Business Studies) by Susanne Royer in Front Matter
See all 22 books citing this book
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
So You'd Like to...
Look for Similar Items by Category
- Books > Business & Investing > Industries & Professions
- Books > Business & Investing > Marketing & Sales > Advertising
- Books > Business & Investing > Marketing & Sales > Marketing > Research
- Books > New & Used Textbooks > Business & Finance > Marketing
- Books > Professional & Technical > Accounting & Finance > Accounting
