|
|||||||||||||||||||||||||||||||||||
|
1 Review
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Excellent study on buyer-seller relationships,
By A Customer
This review is from: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies) (Hardcover)
Aino Halinen's doctoral disseration from the Turku School of Economics, Finland, has now also been published by Routledge. The study is a pioneering piece of work on the development of buyer-seller relationships in professional services, mainly building on the theoretical work by the IMP group interaction/network studies. The study also interestingly reflects the recent "relational turn" in marketing research in general. The longitudinal case study described and analysed in the book also gives the reader a good example of how an interpretative research method can provide thorough theoretical insights and meaningful managerial implications. The book can be characterized as "obligatory" readings for any M.Sc. or doctoral student in marketing interested in interorganizational relationships and networks.
|
|
Most Helpful First | Newest First
|
|
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Manag... by Aino Halinen (Hardcover - December 16, 1996)
$268.00
In Stock | |
 
| ||
