Is It For You? Relationship Marketing is for solopreneurs, small-business owners, mompreneurs, solo business owners, micropreneurs! It’s for people who want to enjoy their businesses and exceed customer expectations. With it you will: • Connect with clients who will stay with you for years and years. • Develop a pricing structure that’s fair to you and to your customers and clients. • Create strong mutual trust with all of your customers and clients. • Act with integrity at all times in your sales and marketing efforts. • Always be able to follow through on the promises you make to customers and clients.
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Book Description
Editorial Reviews
About the Author
Larry Keltto is the founder and publisher of TheSolopreneurLife.com, an online resource for solopreneurs. Larry has been a solopreneur since 1993; he specializes in providing marketing, communications, and coaching services to small businesses. Jim Sheard, Ph.D. holds a doctorate degree in industrial psychology. Over the course of a 30-year career, he has been a university associate professor, human resources consultant to organizations, and corporate president of Federated Insurance. He retired from business in 1996 and began writing and teaching. Jim is the co-author of five highly-acclaimed gift books.
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5.0 out of 5 stars
Required Reading for Solopreneurs With the Goal of Building Their Network
March 5, 2011
By Rob Place
Relationship Marketing for Solopreneurs: How to Build Rewarding Connections in Work and Life by Jim Sheard and Larry Keltto and has just been released in paperback.
Consider Relationship Marketing the "white hat" guide for building sustainable working partnerships. That is, shortcuts will get you burned so you better use the tried and tested techniques that have been used successfully for years. They write, "don't take advantage of a customer's lack of knowledge", and "admit mistakes" while also stressing to be "true to yourself" and "fair to yourself on pricing".
This back and forth "help yourself while helping your partners " serves as their core belief that zero-sum games are out and mutually-beneficial relationships are the only way Solopreneurs can sustainably grow in a Social Media-driven world.
Larry and Jim's book makes you stop and contemplate, almost philosophize your networking efforts. Relationship Marketing is delivered in common sense 3-page chapters, or "keys", such as, "Encourage Others", "Ask Questions", and "Be a Team Player".
Just because it's common sense doesn't mean Solopreneurs necessarily apply them. A few chapters I was reading and thinking, "of course...everyone does that" and then realized I was doing the complete opposite, no doubt taking a shortcut. I found their tips to be a great wake up call to leverage the support of others by forming substantial working bonds with them.
They sprinkle personal anecdotes and quotes that are less instructive than suggestive. This is one of those books that I could see as an audio version that I could play during rush hour traffic to calm me down while reminding me the basic rules of relationship building for Solopreneurs.
Consider Relationship Marketing the "white hat" guide for building sustainable working partnerships. That is, shortcuts will get you burned so you better use the tried and tested techniques that have been used successfully for years. They write, "don't take advantage of a customer's lack of knowledge", and "admit mistakes" while also stressing to be "true to yourself" and "fair to yourself on pricing".
This back and forth "help yourself while helping your partners " serves as their core belief that zero-sum games are out and mutually-beneficial relationships are the only way Solopreneurs can sustainably grow in a Social Media-driven world.
Larry and Jim's book makes you stop and contemplate, almost philosophize your networking efforts. Relationship Marketing is delivered in common sense 3-page chapters, or "keys", such as, "Encourage Others", "Ask Questions", and "Be a Team Player".
Just because it's common sense doesn't mean Solopreneurs necessarily apply them. A few chapters I was reading and thinking, "of course...everyone does that" and then realized I was doing the complete opposite, no doubt taking a shortcut. I found their tips to be a great wake up call to leverage the support of others by forming substantial working bonds with them.
They sprinkle personal anecdotes and quotes that are less instructive than suggestive. This is one of those books that I could see as an audio version that I could play during rush hour traffic to calm me down while reminding me the basic rules of relationship building for Solopreneurs.
By N. Fende
This book is great if you are not the typical "salesy" person. If you in fact prefer to build long term relationships with clients and other respected business owners then this book is for you.
As you read you will often find yourself nodding along in agreement. What makes it truly brilliant is the easy to implement, practical tools and tips. Yes you may know a lot these things intuitively, this book puts them together and walks you through a realistic plan of action.
Being a finance person, I always look at the value a book brings. This book pays for itself in no time flat.
As you read you will often find yourself nodding along in agreement. What makes it truly brilliant is the easy to implement, practical tools and tips. Yes you may know a lot these things intuitively, this book puts them together and walks you through a realistic plan of action.
Being a finance person, I always look at the value a book brings. This book pays for itself in no time flat.
By EPA
If you want to build a sustainable business that survives in the long-term through ups and downs, you need to focus on building your relationships. This is especially true nowadays since the culture of "build it and they will come" no longer exists if it ever really did. Most of the material out there ironically seems to focus heavily on short-terms gains, but often these are the techniques that hurt the relationship you have with your customers.
This book is full of ideas to help you focus on your long-term relationship with your customers. But, all of the tips are broken up in small sections that make them easy to digest and implement.
If you use the even just some of the ideas in this book and exercise a little patience, you really can't go wrong.
This book is full of ideas to help you focus on your long-term relationship with your customers. But, all of the tips are broken up in small sections that make them easy to digest and implement.
If you use the even just some of the ideas in this book and exercise a little patience, you really can't go wrong.
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