ABCs of Relationship Selling (Mcgraw-Hill/Irwin Series in Marketing) [Paperback]

Charles M. Futrell (Author)

Book Description

ISBN-10: 007310132X | ISBN-13: 978-0073101323 | Publication Date: October 28, 2005 | Edition: 9

"ABC's of Relationship Selling, 9/E" by Futrell is written by a sales person turned teacher and is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset. This text contains a wealth of exercises and role plays. The text also makes a nice companion to a sales management text in Marketing programs that offer a sales management course, but do not offer a separate selling course.

--This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback: 560 pages
• Publisher: McGraw-Hill/Irwin; 9 edition (October 28, 2005)
• Language: English
• ISBN-10: 007310132X
• ISBN-13: 978-0073101323
• Product Dimensions: 10 x 8 x 0.9 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 3.6 out of 5 stars  See all reviews (7 customer reviews)
• Amazon Best Sellers Rank: #1,150,348 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars ABC's, April 5, 2000

By A Customer

This review is from: ABC's of Relationship Selling (Paperback)

This book was very easy to read and very informative. Like many of theses "selling" books the aucthor had the problem of over simplyfing several issues, however I still learned alot. I can honestly say, I am a much better and more confident sellsman today because of this book, which I guess was its purpose.

1 of 1 people found the following review helpful:

5.0 out of 5 stars ABC's of Relationship Selling, October 10, 2008

By 

Casey Cody - See all my reviews

Amazon Verified Purchase

This review is from: ABCs of Relationship Selling (Paperback)

Very good to use. Some of the information they include are no-brainers but it's nice to be reminded of it. Also, it includes situational stories that are great for class discussions.

2 of 3 people found the following review helpful:

2.0 out of 5 stars WRONG EDITION., April 6, 2011

By 

Chels - See all my reviews

Amazon Verified Purchase

This review is from: ABCs of Relationship Selling (Paperback)

Although the product arrived at a good time,
I later realized that they sent me the wrong edition of the book.
I needed the 11th edition (which is the one in the picture) and I received the 6th edition.

Now that my classes have started, you can imagine what kind of inconvenience this is causing me.
Not only did I pay a lot for this book, but now I have to re-order the RIGHT one.

Approximately $88 wasted.