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Relationship Selling: The eight competencies of top sales producers
 
 

Relationship Selling: The eight competencies of top sales producers [Kindle Edition]

Jim Cathcart , Tony Alessandra
5.0 out of 5 stars  See all reviews (1 customer review)

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Product Description

The worldwide bestseller Relationship Selling was first published in the mid-1980s by author Jim Cathcart. This edition was written using the first edition plus almost 20 years of actual field experience in applying these techniques.
The basic premise of Relationship Selling is: The purpose of Business is to make life better for people. And the purpose of Selling is to build Profitable Business Friendships.
Jim Cathcart http://Cathcart.com is the author of 15 books and a Hall of Fame professional speaker. He has sold products and services for over 40 years and trained 2,700 client organizations around the world.

Product Details

  • Format: Kindle Edition
  • File Size: 1345 KB
  • Publisher: Cathcart Institute, Inc.; 2002 edition (November 5, 2010)
  • Sold by: Amazon Digital Services
  • Language: English
  • ASIN: B004AYD92S
  • Text-to-Speech: Enabled
  • Lending: Enabled
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #269,518 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Author's comments, August 10, 2011
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This review is from: Relationship Selling: The eight competencies of top sales producers (Kindle Edition)
Hi, it's Jim Cathcart, the author of Relationship Selling. In 1985 I published the first Relationship Selling book and in 2002 I completely rewrote it into this version. I've updated it a few times since then and have created a series of 8 ebooks that address each of the competencies separately. This one is the full 240 page book that you'd have if you bought it in hard cover. Illustrations and all.
The book's premise is that the purpose of business is to make life better for people. The process of business in sales is to build profitable business friendships by finding others for whom you can "make life better" in some way. Profit is not the purpose of business any more than blood circulation is the purpose of life. But without profit, or circulating blood, survival is impossible.
So go find some people you can help and make sure you make a profit in doing so.
This book will show you all the various skills that will make you better at producing lasting sales.
Jim Cathcart, founder Cathcart.com
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More About the Author

Jim Cathcart is the author of 15 books including the international bestsellers: The Acorn Principle (St. Martin's Press) and Relationship Selling (Leading Authorities Press, Macmillan, Advantage Quest).
Mr. Cathcart was inducted into the Professional Speakers Hall of Fame and has delivered over 2.700 professional speeches around the world. His most recent presentations have included: Caracas, VZ; Macau, China; Santiago, Chile; and Warsaw, Poland.
He is also a popular Rock & Roll guitarist/singer and performs regularly in night clubs and at conventions.

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&quote;
At first you want to understand them. Then you want them to understand you, to see the value you bring, to understand intellectually and to feel emotionally the ways you can serve them so that they feel compelled to commit. &quote;
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The final step in selling, which starts the cycle once again, is assuring customer satisfaction. Assuring that this person who just said yes to you, is indeed happy that they made that decision. &quote;
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Business should be practiced as an act of friendship, rather than merely as a process of negotiation. &quote;
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