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Relationships Raise Money: A Guide to Corporate Sponsorship [Kindle Edition]

Roberto Candelaria , Barry Spilchuk
4.7 out of 5 stars  See all reviews (16 customer reviews)

Print List Price: $24.95
Kindle Price: $9.99
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Book Description

You've waited long enough to learn the secrets to securing corporate sponsorship. Relationships Raise Money: A Guide to Corporate Sponsorship will help you: - Create effective campaigns - Understand what can be sponsored - Create sponsorship campaigns that get results - Measure the effectiveness of your sponsorships - Persuade your sponsors to renew.

In the words of Barry Spilchuk (Founder, You're My Hero books): "[Relationships Raise Money] ... is a step-by-step guidebook to unravel the mystery of how sponsorships work - AND - a manual that will give you the confidence to approach any sponsor with integrity and a Win-Win attitude."

Other Reviews:

"I've been waiting for someone to write this book for years. Finally, a step by step guide for small businesses and non-profits to acquire corporate sponsorship dollars. Brilliant! On behalf of event planners everywhere, thank you, thank you, thank you!" -- Shelly Rice, Founder, Chocolate Blues and Business

"The days of a donor 'signing the check' just to get your organization off their back are over. The donor is looking for a win, too! Relationships Raise Money will help every organization who is seeking sponsorship to develop lasting relationships with their donors, resulting in long- term viable organizations." -- Leslie Knight, Founder, Knight Performance Management Author, Powerful Women: They're Not Men in Drag

"Roberto Candelaria is one of the most genuine, gifted and caring people I have ever had the pleasure of working with, and his extensive knowledge and understanding of both corporate sponsorships, the non-profit world as well as for profit are only exceeded by his generosity and service to others." -- Patty Farmer, Winner, Best Business Connector in Dallas (2010) Author, Make Your Connections Count

"As festival designers, we are always looking to develop new relationships with local and regional sponsors. The guidance within Roberto's book provides us with the tools to strengthen our existing sponsor programs and to develop new, professional relationships with corporate sponsors." -- Kathi Danielson, President, Performance & Event Management, LLC


Editorial Reviews

About the Author

Roberto C. Candelaria, author of the #1 bestselling book, Relationships Raise Money: A Guide to Corporate Sponsorship and creator of the definitive fundraising guide, Cash for Your Cause: How to Raise Five Figures in 30 Days, is President of Human Returns, a boutique consulting firm helping organizations across the globe accomplish their mission. A long-time non-profit veteran, Roberto learned the non-profit and corporate sponsorship world from the ground up. After seeing first hand the impact a well-run organization can have on the community, Roberto dedicated his life to teaching organizations profitability, growth, and long-term sustainability. An inspiring leader and in-demand speaker, trainer and coach, Roberto has helped hundreds of leaders and organizations more effectively raise funds and execute their mission. Roberto's products and presentations on: corporate sponsorship, online fundraising, board development & governance, and event planning & management, have made him renowned, innovative expert. As one client recently said, "If you follow his plan, success is inevitable." For more information, please visit: HumanReturns.com.

Product Details

  • File Size: 1303 KB
  • Print Length: 164 pages
  • Page Numbers Source ISBN: B006PUJ2CQ
  • Publisher: Calidad Marketing, LLC (November 17, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0069DRZJ6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #495,468 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Profoundly Helpful August 29, 2012
Format:Paperback|Verified Purchase
Relationships Raise Money: A Guide to Corporate Sponsorship is eye opening and instructive to those of us committed to bringing programs, ideas and services to life with the support of corporate sponsorship. Roberto Candelaria is gifted in his wisdom about this process and stands shoulder to shoulder with the reader as they consider how to build the relationships that support success. Thank you Roberto, for all that you do! As a business owner, I will be putting your guidance to use immediately. As a business consultant, this will be a book I offer to leaders and innovators ready to take the next step in corporate sponsorship!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Brilliant time-saving advice - highly recommended!! August 29, 2012
Format:Kindle Edition|Verified Purchase
All content, no filler. Brilliant introduction to sponsorships, especially for authors/artists/businesses who haven't considered this option before. I personally spent countless hours and thousands of dollars learning these tricks of the trade. Roberto tells you everything you need to get started without wasting a second of your time.
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2 of 2 people found the following review helpful
5.0 out of 5 stars The Confidence To Get Started August 29, 2012
Format:Kindle Edition|Verified Purchase
We've been hosting events for years on our own dime. I always knew we should be soliciting sponsors but I had no idea where to start, we are a small business with a simple message "who would be interested in sponsoring our event?" It always seemed like a very daunting task. How do you get to the right person, how do you break down the barriers?
Once I read through Relationships Raise Money I decided to put aside my reservations and follow the recommendations, the first step was putting the plan into action and guess what it works! We are getting ready to host an event in a few months and now I have more sponsors than we need. Read the book, follow the steps and take action. Thank you for laying out the steps in a simple to understand process that anybody can do.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great, Comprehensive Guide August 29, 2012
Format:Paperback|Verified Purchase
What this author has written in a word is PHENOMENAL! When I was running a nonprofit many years ago, this could have gotten me through all those frustrating times when dealing with sponsorships and not understanding why we were turned down. This book explains in detail (without overwhelming the reader) the Who, What, When, Where and Why of Corporate sponsorships and how it can be a win/win situation. I appreciate how he took the time to encourage the reader to stop and have that cup of coffee, talk with the sponsor and really find out what they need. There is so much valuable information in this book, I will be recommending it to colleagues in the for-profit and non-profit sector as well. It literally is a tool that you can refer back to for years to come.
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2 of 2 people found the following review helpful
Format:Paperback|Verified Purchase
This is an informative book on securing funding for your organization that not only explains how to get your foot in the door and convince companies to sponsor your organization or event, but also how to manage and retain that relationship and renew the sponsorship.

I liked the way the book was structured and found the checklists and questionnaires useful. They're a good reference you can return to later as you work through the steps of the process.

Mr. Candelaria obviously has a wealth of experience in the field of corporate sponsorships and his enthusiasm shows through in the writing.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Information April 9, 2013
Format:Kindle Edition|Verified Purchase
Roberto provides a vast amount of information and totally changed the ways I look at sponsorship. I consider this a must read if you are interested in exploring the world of corporate sponsorships.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Extremely Helpful February 5, 2013
Format:Kindle Edition|Verified Purchase
Relationships Raise Money: A Guide to Corporate Sponsorship is very straightforward and easy to understand. I have been looking into getting sponsorships for the last few months and Roberto has made the process very concise for me. I now have the knowledge and tools as to how to go about it.
Thanks Roberto!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Step by Step Guide September 21, 2012
By Author
Format:Kindle Edition|Verified Purchase
Looking for sponsors? This is a thorough and well written guide that is especially useful to anyone new to the field of seeking corporate sponsorships. It's obvious that Roberto Candelaria has a wealth of experience in this field, and he shares it clearly and generously.
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More About the Author

Roberto C. Candelaria is founder of Sponsorship Boot Camp and author of the #1 Amazon bestselling book, Relationships Raise Money: A Guide to Corporate Sponsorship. A long-time fundraising veteran, Roberto and his clients have secured sponsorship funding from companies like American Airlines, Continental Airlines, BMW, DELL, Enterprise Car Rentals, Hilton Hotels, Southwest Airlines and Wells Fargo. After seeing first hand the impact a well-run organization can have on the community, Roberto has dedicated his life to teaching organizations profitability, growth, and long-term sustainability. A recognized industry leader, Roberto's products and presentations have made him renowned, innovative expert. As one client recently said, "If you follow his plan, success is inevitable.

For more information, please visit: www.RobertoCandelaria.com

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