Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

CD Release Party Strategies: Insider Secrets for Independent Bands, Musicians, and Songwriters--How to Have a Major Label Event on a Shoestring Budget Audio CD – September, 2004


See all formats and editions Hide other formats and editions
Amazon Price New from Used from
Audio CD
"Please retry"
$55.00

Best Books of the Year
See the Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Editorial Reviews

About the Author

David Hooper is the founder of Kathode Ray Music, an artist development organization specializing in promotion and marketing of independent msuicians and bands. He is known for combining traditional music business and direct marketing knowledge with guerrilla techniques necessary for independent bands to compete.
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Audio CD
  • Publisher: Kathode Ray Music (September 2004)
  • ISBN-10: 0975436104
  • ISBN-13: 978-0975436103
  • Product Dimensions: 7.5 x 5.4 x 0.6 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #4,773,837 in Books (See Top 100 in Books)

More About the Author

I'm a music marketing guy and founder of Music Marketing [dot] com, which is also the domain for my blog, by the way.

Each week, I'm heard on the syndicated radio show, Music Business Radio, a music industry talk radio show for musicians, songwriters, and others in the music business. If it's not available in your area, you can listen to it online. Do a search for "music business radio" in Google or iTunes and it will pop up.

My latest book on the music business is called Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.

I've been in the business of music marketing since 1995, so that is what I'm best known for, but I actually got into the music business as a musician.

I say this to let you know that, if you're a musician, I know where you're coming from.

Having been to school for music, I know that "academics" and the business of music can destroy what music is supposed to be. Music should be fun, it should be an expression of you, and it should be something that connects people.

I write books with these things in mind. I want to show you that music marketing can be just as exciting as the music itself.

Customer Reviews

4.7 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

5 of 6 people found the following review helpful By songwriter on September 30, 2005
Format: Audio CD
I was disappointed in this product. If it were a book, it would be more of a pamphlet than a book, and never worth the price charged for the cd. Many of the topics "covered" are merely mentioned with maybe one "expert" tip thrown in. For example: according to him, the key to sending out mailings is addressing them by hand. That's pretty much all you need to know. At one point, he tells the listener to stop the recording and write long lists of answers to specific questions. In good faith, I did as he said. Then he dropped the ball and never explained the purpose of that exercise or followed up on it in any way. The topic he covers most thoroughly seemed to be the range of ways to serve alcohol at an event, which was not high on my list of concerns. If alcoholic beverages are crucial to your music, this cd could be just what you need.

The bonus CD included serves primarily to promote Discmakers, and secondarily has some interesting anecdotes. Still, I felt manipulated. What he proves with this CD is that he is a master of promotion, who can make people pay a lot to get a little, and then thank him for it. I can't help wondering if he even wrote the positive customer reviews himself. Being a master at promoting is not the same thing as having a top quality product, and I suppose that is the most useful lesson I got out of this cd.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Bob Baker on September 24, 2004
Format: Audio CD
David Hooper often credits me with giving him his start, since I was the first person to feature him on a music conference panel several years ago. I may have given him that initial push, but Mr. Hooper has long since made his own unmistakable mark on the indie music world. (Fans of the old "Kung Fu" TV show might imagine the Master saying, "Grasshopper, it's time for you to leave.")

On disc 1 of "CD Release Party Strategies," his latest resource, David goes over an in-depth checklist of important things to consider when planning your event -- the choice of venue, what's involved in offering food and beverages, choosing a date, and a ton of details I had never even imagined before listening to this.

On disc 2, things kick into high gear as David interviews Tony van Veen, Vice President of Sales and Marketing for Disc Makers. Tony shares a lifetime of great advice on how to package your CD and use it to draw attention to yourself, make money and build a music career.

David concludes the second CD with an exhaustive list of Release Party questions and answers. You'd be hard pressed to find a question that isn't answered on this two-CD set. Great advice. Soak it up!

-Bob Baker, author, "Guerrilla Music Marketing Handbook"
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Steve Lentz on October 7, 2004
Format: Audio CD
For all independent musicians...this c.d. is for you. Dave knows the music bussiness inside and out and his C.d. Release Party Strategies c.d. is right on. If there is anything you have'nt thought about when releasing your c.d, Dave does the thinking for you. With all the things independent artist have to keep track of, this c.d. is a great tool to have and to refer to. The second c.d. is a bonus, the telephone interview talks about the reality of the bussiness. It will make you think twice about the bussiness, how you approach the "bigger" picture of being an independent.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Ritch Esra on September 25, 2004
Format: Audio CD
As someone who has been an educator in the Music Industry for over 20 years, I'm always on the lookout for new, well written and informative books, CD's & DVD's for Artists. Today, We're in midst of a Revolution in the Music Business. Not only technologically, but everything we thought we knew in terms of how careers were launched to how artists make a living is changing, being rethought, redesigned and only the artists who truly understand this will succeed. David Hooper's new CD "CD Release Party Stratagies" is a vital & necessary tool for any new Artist or Band who wants to persue a career in the new Music Industry.

Today, the new opportunities available for artists are vast and varied, but you need know what they are and you need to have a plan. That's what makes this new 2 CD Set such a great tool. It takes you through a step by step process that allows you as an artist or band to see and really understand each step along the way of what needs to be done & why! Everything from understanding the need for mechandise at live shows to performing at Alternative venues. What makes David Hooper's CD stand out though is his understanding of the ENTIRE process from starting a career to maintaining it. The most insightful part I felt, was his understanding of why people attend live music events in the first place. Most music business educators don't get this at all. If you're an Artist, Band or Musician who wants a career in the new Music Business, this is a great start!

Ritch Esra

Music Business Registry
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Kelly C. Pardekooper on September 28, 2004
Format: Audio CD
An absolute godsend for indy musicians/artists who have poured their heart and soul into creating a CD and are then faced with the daunting question....How do I sell this thing or make anyone pay attention to my new CD? It's at this point that most musicians fail and this is exactly where David Hooper's CD Release Party Strategies comes to the rescue. Well laid out and perfect at addressing the obstacles most indy musicians have with tiny promotional budgets. A great resource!

Kelly Pardekooper

Indy songwriter/musician
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews