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Relentless Innovation: What Works, What Doesn’t--And What That Means For Your Business Hardcover – November 9, 2011

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Product Details

  • Hardcover: 208 pages
  • Publisher: McGraw-Hill; 1 edition (November 9, 2011)
  • Language: English
  • ISBN-10: 0071786805
  • ISBN-13: 978-0071786805
  • Product Dimensions: 0.9 x 6.2 x 9.1 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (20 customer reviews)
  • Amazon Best Sellers Rank: #1,110,268 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jeffrey Phillips leads the innovation consulting team at OVO Innovation, a consulting and training firm working primarily with Fortune 500 firms. OVO Innovation partners with its clients to create a sustainable, repeatable innovation capability by training and building innovation teams, defining innovation processes, and developing open innovation partnerships. He is a well-known thought leader in the innovation space and regularly blogs about innovation.

More About the Author

I'm a lead innovation consultant for OVO, and have been working in the innovation space for close to ten years. I'm particularly interested in helping large organizations create a repeatable innovation capability - what we call an innovation discipline. I've helped organizations identify trends and build trend spotting and competitive intelligence systems, synthesize trends and determine what the trends may mean for future business by building scenarios. I've led face to face and distributed brainstorms following some of the best practices we've aggregated over the years, many from the Creative Problem Solving institute.

I've helped define innovation processes and teams and worked with firms to change their corporate cultures to embrace innovation and include an innovation component in evaluation and compensation. Further, as open innovation has become more and more important, I've helped firms create strategies for working with partners and customers to speed innovation.

Prior to working as an innovation consultant, I have led sales and marketing efforts for several consulting and high tech software firms. I have an MBA in marketing from the University of Texas and a BS in Engineering from the University of Virginia.

In my spare time (who are we kidding?) I watch my kids participate in competitive soccer, cross country and swimming. The good thing about this is that since I grew up playing baseball and football, there's really little I can do on the sidelines except encourage them.

I write an ongoing newsletter on innovation topics for OVO and I also write two blogs - Innovate on Purpose about innovation and Thinking Faster, which is about managing in the modern workforce.

Customer Reviews

4.9 out of 5 stars
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Relentless Innovation by Jeffrey Phillips is a must read for any Innovation or Business Improvement practitioner.
W Krause
Overall, this book is an outstanding addition to the libraries or reading lists of business executives, middle managers and innovation management practitioners.
Paul R. Williams
The middle manager will also want to change or impact cultural perspectives and attitudes such as how the teams are evaluated, compensated, and rewarded.
Amazon Customer

Most Helpful Customer Reviews

8 of 8 people found the following review helpful By Jena Ball on November 20, 2011
Format: Hardcover
As the global marketplace becomes increasingly competitive and customer demand for new and frequently updated products and services continues to grow, the need for innovation has never been clearer. Companies must become what author Jeffrey Phillips calls, "relentless innovators," making innovation not only a priority, but an integral part of their business models, or risk being overtaken and surpassed by their competitors. The challenge, of course, is to overcome the misconceptions surrounding innovation with a goal of making innovation "...a cultural phenomenon which can be enhanced or inhibited by leaders, culture, and strategy."

Phillips, who has spent the past 10 years leading OVO Innovation's work with Fortune 500 and midsized firms in North America, Europe, and Asia, has written a book that is at once persuasive and practical. While the need for innovation and its benefits is clear, says Phillips, the road to articulating and implementing a successful innovation strategy is not. The confusion is due, in part, to what he calls the "Mythology of Innovation." In Chapters 1 and 2 he systematically debunks those myths and identifies the real barriers to innovation - the perception that innovation is a threat to the status quo, to the existing business models and strategies that typically focus on scaling up, getting a sizeable market share, and generating profits. As a result, "says Phillips, "innovation capabilities remain a part of the lore of many firms, but those references and stories seem misplaced in an era of high efficiency, cost-cutting, and outsourcing."

The solution Phillips proposes is simple - make innovation part of a company's fundamental approach to doing business. However, there are many reasons firms can't sustain innovation.
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4 of 5 people found the following review helpful By Roy A. Luebke on November 16, 2011
Format: Hardcover
The reason to read this book is it will help a reader to understand their organization's current reasons for lack of innovation success, and defines a set of steps that will help deal with many of the issues facing organizational leaders who want their firms to be more creative and bring more relevant new things to the market. It provides an excellent overview of what is needed to develop a company's internal innovation competence and capabilities. It helps the reader understand and address specific obstacles facing middle managers and how to lead them toward executing innovation activities.

There are two major themes in the book as to what stifles innovation: Business as usual and middle managers. The culture and current operating practices of a company are the major barriers to creating new value for a customer or market. The focus of the book is how to shift from business as usual to Innovation As Usual.

Business as usual stymies innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things. The author presents a number of attributes that can introduce far more innovation focus into a business as usual culture. The goal of an Innovation As Usual approach is to bring the operating model back into balance and focus on both efficiency and innovation. The primary driver of innovation success is a combination of culture, attitudes, frameworks, and processes that form a new "operating model" for the business.

From this book, a reader will gain a deeper understanding that defining and communicating strategic intent is critical.
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2 of 3 people found the following review helpful By Langdon Morris on December 10, 2011
Format: Hardcover
I really enjoyed reading Jeffrey Phillips' new book. I took a lot of notes, which is for me an important indication of its value.

Phillips' analysis is very clear, his diagnosis is accurate, and his prescription will be tremendously valuable for any executive who has an interest in innovation (which should be, by the way, every executive).

The framework that Phillips defines as "business as usual" is clearly articulated and is entirely correct. The very practical suggestions he shares for the design of innovation initiatives and the specific and detailed guidelines he provides to innovators, middle managers who run innovation initiatives, and senior managers whose careers will ultimately depend on their capacity to evoke successful innovations from their organizations, all make this book a valuable contribution to the innovation library.

There's a lot of good stuff here, and just as happily, there's no fluff. Thanks, Jeffrey!
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Format: Hardcover
Jeffrey Phillips clearly identifies two predominant innovation barriers in an enterprise: Business as Usual and Middle Management. He also lays out a path for overcoming those and turning an organization into one that is well-balanced between efficiency and innovation. Jeffrey's approach to describing each situation with relevant examples provides a strong, credible picture.

Having experienced the environments with those barriers first hand, I appreciate Jeffrey's assessment as well as his recommendations on how to shift an organization's operating model to establish relentless innovation. He is spot on and I highly recommend this book to everyone who is managing innovation in their company and anyone who desires to make innovation a natural expectation in their business.
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