Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Relentless Innovation: What Works, What Doesn't--And What That Means For Your Business Hardcover – November 30, 2011
|New from||Used from|
See the Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.
Frequently Bought Together
Customers Who Bought This Item Also Bought
About the Author
Jeffrey Phillips leads the innovation consulting team at OVO Innovation, a consulting and training firm working primarily with Fortune 500 firms. OVO Innovation partners with its clients to create a sustainable, repeatable innovation capability by training and building innovation teams, defining innovation processes, and developing open innovation partnerships. He is a well-known thought leader in the innovation space and regularly blogs about innovation.
More About the Author
I've helped define innovation processes and teams and worked with firms to change their corporate cultures to embrace innovation and include an innovation component in evaluation and compensation. Further, as open innovation has become more and more important, I've helped firms create strategies for working with partners and customers to speed innovation.
Prior to working as an innovation consultant, I have led sales and marketing efforts for several consulting and high tech software firms. I have an MBA in marketing from the University of Texas and a BS in Engineering from the University of Virginia.
In my spare time (who are we kidding?) I watch my kids participate in competitive soccer, cross country and swimming. The good thing about this is that since I grew up playing baseball and football, there's really little I can do on the sidelines except encourage them.
I write an ongoing newsletter on innovation topics for OVO and I also write two blogs - Innovate on Purpose about innovation and Thinking Faster, which is about managing in the modern workforce.
Top Customer Reviews
Phillips, who has spent the past 10 years leading OVO Innovation's work with Fortune 500 and midsized firms in North America, Europe, and Asia, has written a book that is at once persuasive and practical. While the need for innovation and its benefits is clear, says Phillips, the road to articulating and implementing a successful innovation strategy is not. The confusion is due, in part, to what he calls the "Mythology of Innovation." In Chapters 1 and 2 he systematically debunks those myths and identifies the real barriers to innovation - the perception that innovation is a threat to the status quo, to the existing business models and strategies that typically focus on scaling up, getting a sizeable market share, and generating profits. As a result, "says Phillips, "innovation capabilities remain a part of the lore of many firms, but those references and stories seem misplaced in an era of high efficiency, cost-cutting, and outsourcing."
The solution Phillips proposes is simple - make innovation part of a company's fundamental approach to doing business. However, there are many reasons firms can't sustain innovation.Read more ›
There are two major themes in the book as to what stifles innovation: Business as usual and middle managers. The culture and current operating practices of a company are the major barriers to creating new value for a customer or market. The focus of the book is how to shift from business as usual to Innovation As Usual.
Business as usual stymies innovation by overly focusing the organization on efficient business processes and meeting short term demands, and by commanding the attention of the middle management cohort to the exclusion of creating new things. The author presents a number of attributes that can introduce far more innovation focus into a business as usual culture. The goal of an Innovation As Usual approach is to bring the operating model back into balance and focus on both efficiency and innovation. The primary driver of innovation success is a combination of culture, attitudes, frameworks, and processes that form a new "operating model" for the business.
From this book, a reader will gain a deeper understanding that defining and communicating strategic intent is critical.Read more ›
Having experienced the environments with those barriers first hand, I appreciate Jeffrey's assessment as well as his recommendations on how to shift an organization's operating model to establish relentless innovation. He is spot on and I highly recommend this book to everyone who is managing innovation in their company and anyone who desires to make innovation a natural expectation in their business.
Phillips' analysis is very clear, his diagnosis is accurate, and his prescription will be tremendously valuable for any executive who has an interest in innovation (which should be, by the way, every executive).
The framework that Phillips defines as "business as usual" is clearly articulated and is entirely correct. The very practical suggestions he shares for the design of innovation initiatives and the specific and detailed guidelines he provides to innovators, middle managers who run innovation initiatives, and senior managers whose careers will ultimately depend on their capacity to evoke successful innovations from their organizations, all make this book a valuable contribution to the innovation library.
There's a lot of good stuff here, and just as happily, there's no fluff. Thanks, Jeffrey!
Most Recent Customer Reviews
Jeffrey Phillips's book is an outstanding example of what real corporate innovators experience - trying to balance the company's desire for something new vs. Read morePublished on May 21, 2012 by LisaS
Excellent book on innovation, with a heavy focus on how to allow innovation to take hold in your company (and the barriers to expect).Published on May 6, 2012 by jlareau
...and that missing piece is how to make your senior managers read this book, when you're pushing up from the bottom of the corporate ladder. Read morePublished on April 18, 2012 by Aaron Arvia
Jeffrey Phillips paints a solid picture on what it takes to turn your firm into relentless innovators. It doesn't happen overnight. Read morePublished on March 7, 2012 by Per Rosenbaum
As an innovation leader, I read these books all the time. Often I glance through the bibliography and format before I buy, Mr. Phillips passed this test with flying colors. Read morePublished on February 27, 2012 by Matthew Gymer
Relentless Innovation by Jeffrey Phillips is a must read for any Innovation or Business Improvement practitioner. Read morePublished on February 20, 2012 by W Krause
Longtime blogger Jeffrey Phillips of OVO Innovation has just published "Relentless Innovation", an excellent addition to the growing library of books on innovation. Read morePublished on January 13, 2012 by Renee Hopkins
Jeffrey has written a timely book, just released in December 2011. His basic argument is that today's typical business model impedes innovation, as the emphasis is still on... Read morePublished on December 29, 2011 by paul4innovating
Many books have been authored about innovation. What Jeffrey brings here is clear focus on key difficulties associated with the actual implementation of relentless (versus ad-hoc)... Read morePublished on December 28, 2011 by Claire-Juliette Beale