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For all those people who spent years merging, acquiring, de-merging, leveraging assets and/or off-shoring others to make next quarter's numbers or next year's bonus in the... Read morePublished on December 5, 2008 by William Brand
This is an excellent and insightful book. Anyone in business should read this as it provides useful insight from the prospective of many well know and respected members of the... Read morePublished on November 7, 2008 by Gerald A. Dibattista
Bravo!!!! - you really did the marketing world and, by extension, their collective consumers a service with Relevance.
Here's why this book is so valuable to me. Read more
This is a book on marketing. Maybe the subtitle should have read "providing stuff that matters" rather than "making stuff that matters" because what Tim Manners has to say applies... Read morePublished on September 27, 2008 by Craig Matteson
I've been reading Tim Manners' Cool News of the Day and Hub Magazine for years now, and so I eagerly anticipated reading his book. Read morePublished on September 26, 2008 by C. B. Halpern