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Rembrandts in the Attic: Unlocking the Hidden Value of Patents Hardcover – November 15, 1999
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Their advice ranges from the simple to the sublime. First, they suggest, take stock of the patents you already own. Many companies are sitting on unused patents that could be worth millions. For example, IBM licensed its unused patents in 1990, and saw its royalties jump from $30 million a year to more than $1 billion in 1999, providing over one-ninth of its yearly pretax profits. And if you can't find buyers for your unused patents, then look for companies that are infringing upon them--companies that might owe you a piece of their profits. Rivette and Kline offer "patent mining" techniques to spot such potential infringers that can also reveal where your competitors are headed and help you get there before they do. Overall, Rembrandts in the Attic is a crafty and practical guide for companies that may have untapped riches in storage. --Demian McLean
"Along with the proliferation of new patents, it seems, comes a proliferation of new patents books. The one with perhaps the best shot at the business best-seller list is Rembrandts in the Attic.... The authors, Kevin G. Rivette and David Kline, emphasize the strategic importance of intellectual property by giving example upon example in which patents (or their lack) have been crucial to the fortunes of such companies as Texas Instruments and Kodak." -- The New York Times, October 25, 1999
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Top Customer Reviews
The authors discuss patents in the light of the e-commerce revolution. They suggest the use of patents in a strategic manner. They provide illustrations and examples of successful patent strategies. Although much of what they say may be known to those who are in the race to establish business method patent portfolios, even those who think that they know what patents are all about can learn something from this book.
Although the book is ten years old, I still found many of the ideas to be thought-provoking and extremely relevant in today's marketplace. For example, consider the following quotation which I think is more insightful than ever: "In this new ecology of competition, it is not our land or natural resources but intellectual property that now carries the DNA of wealth creation, the genetic code for competitive advantage."
Throughout the book there are a number of interesting anecdotes about how technology companies have suffered the consequences of not properly protecting their intellectual property assets. For example, I had always wondered why Xerox did not more closely guard the Graphical User Interface (GUI) developed in its Palo Alto research center. There are numerous other tales of how companies from Kodak to Visicalc lost millions by failing to properly address intellectual property.
My favorite part of the book was the various IP strategy recommendations ranging from patent securitization and cross-licensing to patent walls and bracketing. I highly recommend this book to marketing, product management and other business leaders seeking a primer on the importance of intellectual property management.
Most Recent Customer Reviews
Bought as replacement for book lent to a friend, but never returned. Was a great reference.Published 17 months ago by Bill from Ohio
It's the end of 2008 and this is the second "old" book assigned for reading in an MBA class. The other one had "Future" in the title and was also written in 2000/2001 time frame. Read morePublished on November 9, 2008 by ponto
Spellbinding. I laughed. I wept. How could Xerox PARC miss a $500,000,000 patent opportunity in the graphical user interface? Read morePublished on September 3, 2001 by G. Brown
This well written book will convince you that an IP strategy is important. If you have some "entry-level" understanding of the strategic concepts related to IP, this book... Read morePublished on January 16, 2001
A fine book written by good story tellers. It described how patents can be used as an asset, or even as a kind of currency, an exchange token, but it lacks depth. Read morePublished on August 15, 2000 by JB