Their advice ranges from the simple to the sublime. First, they suggest, take stock of the patents you already own. Many companies are sitting on unused patents that could be worth millions. For example, IBM licensed its unused patents in 1990, and saw its royalties jump from $30 million a year to more than $1 billion in 1999, providing over one-ninth of its yearly pretax profits. And if you can't find buyers for your unused patents, then look for companies that are infringing upon them--companies that might owe you a piece of their profits. Rivette and Kline offer "patent mining" techniques to spot such potential infringers that can also reveal where your competitors are headed and help you get there before they do. Overall, Rembrandts in the Attic is a crafty and practical guide for companies that may have untapped riches in storage. --Demian McLean
Bought as replacement for book lent to a friend, but never returned. Was a great reference.Published 14 days ago by Bill from Ohio
I purchased this book about 10 years ago with every intention of reading it, but it sat on my bookshelf for nearly a decade until late this summer when Google acquired Motorola... Read morePublished on September 29, 2011 by Steve Keifer
It's the end of 2008 and this is the second "old" book assigned for reading in an MBA class. The other one had "Future" in the title and was also written in 2000/2001 time frame. Read morePublished on November 9, 2008 by ponto
This well written book will convince you that an IP strategy is important. If you have some "entry-level" understanding of the strategic concepts related to IP, this book... Read morePublished on January 16, 2001 by "prb-mtl"
A fine book written by good story tellers. It described how patents can be used as an asset, or even as a kind of currency, an exchange token, but it lacks depth. Read morePublished on August 15, 2000 by JB