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Remember Every Name Every Time: Corporate America's Memory Master Reveals His Secrets Paperback – May 2, 2002


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Editorial Reviews

Amazon.com Review

Ever been introduced to someone and then almost immediately forgotten their name? This universal quandary is not the fault of faulty recall, according to "memory trainer" Benjamin Levy, but rather a mind that is not properly schooled in name-retention techniques. Levy, known for wowing groups of 150 by reciting all of their names shortly after meeting them, describes two different procedures in Remember Every Name Every Time for honing skills that can be used in any personal or professional setting. With abundant photos to illustrate integral physical behaviors, as well as anecdotes and quotes drawn from Levy's impressive roster of corporate clients--like Charles Bronfman of Seagram and Laurence Tisch of Loews--he fully explains how to implement his basic technique (the verbally oriented FACE approach, which teaches you to imprint correct names in the first place and then link them to specific faces) and his advanced method (the visual NAME system, which incorporates images and even sounds with your own imagination for longer term and larger group settings). While both certainly require a good bit of practice in order to effectively pull off, the techniques in this book are as clearly stated as its title and should noticeably help anyone who seriously applies them. --Howard Rothman

Review

Jonathan M. Tisch Chairman and CEO, Loews Hotels You'll never again have to say, "I have a terrible memory for names."
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Product Details

  • Paperback: 224 pages
  • Publisher: Fireside; 1st edition (May 2, 2002)
  • Language: English
  • ISBN-10: 0684873931
  • ISBN-13: 978-0684873930
  • Product Dimensions: 6.1 x 0.6 x 9.1 inches
  • Shipping Weight: 12.5 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Best Sellers Rank: #304,034 in Books (See Top 100 in Books)

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Customer Reviews

"This is the best book on how to remember names ever written.
Review Displayer
This is actual the true secret of remembering names without it you will always fail.
Renal
This book gives two very simple methods to remember names and faces.
sweeturban

Most Helpful Customer Reviews

142 of 147 people found the following review helpful By Tom on July 31, 2002
Format: Paperback Verified Purchase
Overall this book will achieve its intended purpose of helping me remember names; however, this book has many weaknesses. First and foremost, the first 3 or 4 chapters were 100% worthless. He states how important it is to remember names 50 different ways and using quotes from many different people. My response to that is: "I know it is important to remember names... that's why I bought the book." A short simple introduction would have been adequate. My next criticism is that 90% of the book is fluff. This book could be summarized in a page and be just as effective in 10 pages. If I knew which pages to skip, I could have read the book and gotten the same result out of it in 1 hour. To summarize this whole book up for those of you out there, he recommends two methods. FACE (focus, ask, comment, and employ). To remember someones name you focus on them and ask them a question about their name (ie. How do you spell it), comment to them or yourself about the name and cross reference it in your head (I have a sister named amy), and then employ the name (ie. Goodbye Amy). I will admit that this method works; however, It's not very impressive and not worth wasting an hour to read what I just wrote in one sentence. The second method (advanced method) is where the book adds value. He calls this method the NAME method where you Nominate a facial feature, Articulate about it (it is big, hairy, etc), Morph the name (ie. Turn Amy into Aim or a target) and then Entwine (you picture this Target on her body part such as a mole). He does have some examples and some practice photos to help master this method. Overall, I have just summarized the entire book. I hope I can save some people some money and tell the author that he needs to learn something about brevity.
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28 of 32 people found the following review helpful By Edmund Bogen on May 6, 2002
Format: Paperback
Do not buy this book unless you sell, interact with large numbers of people, or want to advance yourself through interpersonal interaction. In other words, if you breath air you need this book!
Immediately after reading it I built better relationships with people that I normally would take for granted. For example, last week I made the decision that I would remember the names of all the waiters and managers at my favorite restaurants. I did this with ease using the techniques in this book. It is amazing how helpful restaurant staff will be in getting you a reservation in a "full" restaurant when you adress them by their first name and ask them how their family is (ofcourse I took the time to learn their family member names). Most people do not take the time to learn the names of restaurant staff, gas station attendants, doormen, bus drivers and everyone else they interact with on a daily basis. What most people do not know is these are the people who can make their lives easier. Benjamin Levy does an excellent job communicating techniques that will last a lifetime!
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19 of 23 people found the following review helpful By A Customer on September 5, 2002
Format: Paperback
I'm a chronic name forgetter, so I've read other books about memory hoping for help. This is the first one I've found that offers advice that's clear and effective (I've already had some luck with it). Maybe it works so well because the book's a great motivator: the opening chapters demonstrate how the ability to remember names has had a big impact on the author's career, and they show how highly prized the ability is by leaders in corporate America. I wish the photos had been bigger, but they work pretty well as practice material. In the long run, I'll bet "Remember Every Name, Every Time" turns out to be more valuable than the last 10 business books I've read because it's not about theory, it's about a practical skill that can result in real benefits.
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14 of 18 people found the following review helpful By Rolf Dobelli HALL OF FAMETOP 1000 REVIEWER on November 16, 2005
Format: Paperback
Anyone who has trouble remembering names will be attracted to this book, which presents several techniques for remembering names. Be forewarned,

however: remembering names requires a lot of work. Just as reading a book on how to juggle will not make you into a juggler, reading this book will not give you total recall. Shortcuts just don't exist. Author Benjamin Levy has built an impressive client base by performing as a magician and memory expert at top-end events. He provides the visual and verbal tools you need to recall names. However, getAbstract.com (WE?) reminds readers that self-help books require you to start the regimen and continue it daily. We recommend this book to any business executive who wants to do better at remembering names and faces - but don't forget to practice!
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7 of 9 people found the following review helpful By D. P. Harvey on October 5, 2007
Format: Paperback
This is an exceptionally good book for learning effective techniques to remember names. You'll never say "I have a terrible memory for names!" again. I've been using Benjamin Levy's ideas now for about three weeks and am really having fun connecting with people at work, at parties, dinners and weddings, etc. in ways I've never done before. The tone of the book is just right. With very funny, good examples, Mr. Levy encourages you to use your imagination in ways that make meeting people memorable and enjoyable. His style is engagingly self-deprecating, very approachable and readable.
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2 of 2 people found the following review helpful By J. Johnson on September 21, 2014
Format: Paperback Verified Purchase
If you do what's in the this book, which is really just noticing people vs. worrying about how we're perceived, in a brief conversation, you'll remember that person's name permanently. This book puts all the pieces together. Mr. Levy is very nice to hand us the keys to the secret of remember names and really remembering anything as these principles are easily transferred to other disciplines.
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