Customer Reviews

Remember Those Great Volkswagen Ads?

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I think I forgot how good the advertising for Volkswagen was. I mean, I guess our perception of the brand has to come from somewhere! This book has all the great ads from the 60's and 70's. I've been an ad-man for some time, and this book is pretty famous in our circles for being the first car ads (or any ads really) to be honest to the consumer. Most importantly I've been a VW owner for 15 years, and this book just reiterated to me why I continue to buy that brand again and again. This is for people in advertising, and for Volkswagen owners and/or lovers. I just happen to be both.

This book is perfect for anyone who has ever owned a VW. Very entertaining photographs. A terrific gift.

This book contains several of the iconic ads for the VW beetle and wagon. It includes the script for some of the great tv commercials as well. This brought back a lot of memories when I first noticed these great advertising campaigns back in the sixties. The only problem I had was some of the print is very small, but overall, this is a great book.

This has to be one of the best books on Advertising I've ever bought. It's right up there with "Hey Whipple, Squeeze This!". I just about wet my pants reading this - well more like "looking" at the pictures. I've always know about these ads - they're from my era - The Sixties and Seventies. They were stand-out then and they're still stand-out. I was reminded of them, of course, by the mention in MAD MEN - when Don Draper talks about the famous "Lemon" ad. What also resonates for me is that I've owned dozens of Beetles (some rare "oval rear window" models) and several Kombis - including a twin-cab pick-up (or "Ute" as we call them Downunder).

So for lovers of GREAT press ads AND Volkswagens - this book is a "must have".