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Renewing Unilever: Transformation and Tradition 1st Edition

ISBN-13: 978-0199269433
ISBN-10: 0199269432
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Editorial Reviews


Unilever is sprawling business, difficult to describe in 350 pages let alone interpret, and Professor Jones makes a good fist of dealing with the complexity, force-fitting reality into neat chapters without much distortion. Michael Dowdall, The Business Economist Overall, this is a very good book and the author lived up to his promise of carrying out independent and critical research about the period between 1965 and 1990 in the history of the company. Technovation

About the Author

Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics, in the U.K. He is the author and editor of many books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), and Multinationals and Global Capitalism (OUP, 2005). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review, and editor of the forthcoming Oxford Handbook of Business History.


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More About the Author

Geoffrey Jones teaches the history of global business at the Harvard Business School, where he holds the Isidor Straus Professorship, established in 1927 as the first Chair in business history in the world. His most recent books include Beauty Imagined, a history of the globalization of the beauty industry, and Entrepreneurship and Multinationals, which examines the role of firms in the making of the modern world. He is now researching a new book on the history of green entrepreneurship to be called Profits and Sustainability. Born in Great Britain, he became a U.S. citizen in 2010. He lives in Belmont, Massachusetts.

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