Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 


or
Sign in to turn on 1-Click ordering
Sell Us Your Item
For a $3.70 Gift Card
Trade in
Kindle Edition
Read instantly on your iPad, PC, Mac, Android tablet or Kindle Fire
Buy Price: $31.49
Rent From: $13.52
 
 
 
More Buying Choices
Have one to sell? Sell yours here

Renewing Unilever: Transformation and Tradition [Hardcover]

by Geoffrey Jones

List Price: $150.00
Price: $142.50 & FREE Shipping. Details
You Save: $7.50 (5%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 2 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Want it Monday, April 28? Choose One-Day Shipping at checkout. Details
Free Two-Day Shipping for College Students with Amazon Student

Formats

Amazon Price New from Used from
Kindle Edition
Rent from
$31.49
$13.52
 
Hardcover $142.50  
Paperback --  
Sell Us Your Books
Get up to 80% back when you sell us your books, even if you didn't buy them at Amazon. Learn more

Book Description

October 27, 2005 0199269432 978-0199269433
Unilever's brands can now be found in one out of every two households in the world. This arresting and impressive fact shows the scope and scale of this unique global corporation. Geoffrey Jones, a leading business historian from the Harvard Business School takes us inside this corporation, which from it's origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and it's brands include Lipton Tea, Hellmann's Bird's Eye, Wall's, Ben and Jerry's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe and Calvin Klein. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Customers Who Bought This Item Also Bought


Editorial Reviews

Review

Unilever is sprawling business, difficult to describe in 350 pages let alone interpret, and Professor Jones makes a good fist of dealing with the complexity, force-fitting reality into neat chapters without much distortion. Michael Dowdall, The Business Economist Overall, this is a very good book and the author lived up to his promise of carrying out independent and critical research about the period between 1965 and 1990 in the history of the company. Technovation

About the Author


Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics, in the U.K. He is the author and editor of many books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), and Multinationals and Global Capitalism (OUP, 2005). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review, and editor of the forthcoming Oxford Handbook of Business History.

Product Details


More About the Author

Geoffrey Jones teaches the history of global business at the Harvard Business School, where he holds the Isidor Straus Professorship, established in 1927 as the first Chair in business history in the world. His most recent books include Beauty Imagined, a history of the globalization of the beauty industry, and Entrepreneurship and Multinationals, which examines the role of firms in the making of the modern world. He is now researching a new book on the history of green entrepreneurship to be called Profits and Sustainability. He lives in Belmont, Massachusetts.

Customer Reviews

There are no customer reviews yet.
5 star
4 star
3 star
2 star
1 star
Share your thoughts with other customers
ARRAY(0xa5f7aea0)

Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 



Look for Similar Items by Category