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  • Renpure Organics Brazilian Keratin 14 Day Straight Treatment, 4 Ounce (Pack of 2)
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Renpure Organics Brazilian Keratin 14 Day Straight Treatment, 4 Ounce (Pack of 2)

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  • No sodium chloride, salt, dyes, sulfates, parabens or gluten
  • Color safe formula
  • Made in the U.S.A
1 new from $16.85

Winter Beauty Editors' Picks

Important Information

Purified Water, Hydrolyzed Pea (Keratin) Protein (Organic), Polyquaternium-10, Panthenol, Cocos Nucifera (Coconut) Oil (Organic), Psidium Guajava (Guava) Extract (Organic), Butyrospermum Parkii (Shea) Oil (Organic), C18-22 Hydroxyalkyl Hydroxypropyl Guar (Guar Beans*), Cetrimonium Chloride (Palm Oil*), Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance. (* Derived Source)

Wash hair with Brazilian Keratin Shampoo. Towel dry hair and apply 14 Day straight to damp hair, coat hair shaft all the way out to tips and comb through to ensure application. Leave on hair for 30 minutes. Pull hair straight using a brush and blow dry until hair is completely dry. Use flat iron (set at 450F) to seal and lock-in the keratin treatment. Divide hair into small sections. Flat iron each section 7 to 10 times. Do not wash or condition hair for 24 hours. After 24 hours, wash and condition with Renpure Brazilian Keratin Straightening Shampoo and Conditioner. Treatment lasts up to 14 days!

Product Description

14 Day straight is free from harsh chemicals. This straightener is a conditioner based formula loaded with Keratin and can be used as many times as needed without harming your hair. As the 14 Day straight is applied, keratin naturally bonds to hair. Heat sets keratin more permanently to hair. This process polymerizes and sets the final shape, straightening hair and leaving it straight, strong and silky-smooth for up to 14 days.

Product Details

  • Product Dimensions: 1.7 x 2.4 x 5.9 inches ; 5.4 ounces
  • Shipping Weight: 12 ounces
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B005I0JWEC
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Best Sellers Rank: #273,221 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

I am Caucasian, with blonde hair.
Some days I just can't get around to doing my hair because it's so time consuming.
Well, my hair is straight anyway if I use blow drier and flattening iron.

Most Helpful Customer Reviews

38 of 39 people found the following review helpful By Sterling on November 15, 2011
I started using at home BKTs this year after not relaxing my type 4b super-coarse, super thick hair for four years. I originally started out with Organix's kit with the excellent results, but the fact the it reddened my hair annoyed me and I was a little apprehensive of the ingredient list. I stumbled upon Renpure website and decided to try out their treatment (it is relatively cheap, much cheaper than Organix). I am very very pleased with results - I can apply it with my hands, I can use as much or as little as I want, and it doesn't discolor my hair at all. Just smooth, shiny, manageable hair. I'm sold. I really hope this catches on with black women who are looking for a safe, easy method to obtain straight hair (or anyone looking to super-shiny smoothness to their hair, period), and I especially love the fact the it isn't permanent so I can go back to my natural hair texture whenever. I would advise anyone to try this, just be sure to use only sulfate and sodium free shampoos (Aubrey's Honeysuckle Rose Shampoo and Conditioner is simply THE BEST moisturizing combo out there, hands down), and be sure use a flat iron the reaches temps of 450 degrees (most important). Also, Renpure's Argan Oil products complement this excellently.

Black women with super curly or kinky hair, who use dangerous chemicals such as lye on their it (which causes irreversible damage), try this. You won't be disappointed. I wasn't.
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11 of 12 people found the following review helpful By Noodle on February 3, 2012
UPDATE**2/9/12** Still loving this product for its ease of use and lack of fumes-- but it does NOT hold up to humidity the way that the Organix BKT does~so therefore did not last the full 14 days, so I changed from 5 stars to 4-- I live in Houston (Humidity Central) and it rained...ALOT...and my doo poufed up :( Still--without the fumes, I can deal with this as I can re-apply this at the end of the week again. I think I will possibly alternate between this and the Organix for future treatments because the Oraganix does hold up in humidity...alternating I think will keep the Organix from turning my hair too orange--& I will still keep searching for more great at home BKT's! :)
I was previously using Organix at home BKT--and it worked and did its job well. However the fumes when sealing the Keratin in started to get to me. I ran across this product on accident and BOY am I glad I did!!!

It is sooooo EASY to apply~ no gloves necessary...it smells WONDERFUL~ I think any product that does not have you cover up your hands with gloves when applying is a testament to how safe and natural it is. I applied it with my glove free hands which really allowed me to get in all the "cracks and crevices" of my hair. Left in in for 30 minutes (no burning sensation whatsoever)...did a blow dry/flat iron --and the best part...NO CRAZY FUMES! NONE~ it was magnificent! Let me just reiterate the benefits of this product:

*the price...Helllloooo! $5.99 for 1 bottle, $11.
Read more ›
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12 of 14 people found the following review helpful By K. Lane on November 19, 2011
I have to agree with the previous reviewer. I don't usually write reviews b/c of Amazon Big Brothers. But, I have to say, (if this gets posted), that this stuff is amazing. I just used it on my post relaxer 5 month old african american not sure hair type. Hair is usually fine and fizzy. OMG!!! I cannot stop touching my hair. The instructions and directions are very easy, you cannot mess this up. I just went back online to purchase as much of this stuff as I could afford today!!! Will be back to stockpile. I am never relaxing my hair again. No need, none.
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9 of 11 people found the following review helpful By DJNVZ on January 21, 2012
I bought this treatment first, then the following day after using treatment went back to Bed Bath and got the shampoo and conditioner to go with it. I would have to say I was quite pleasantly surprised after the treatment; I followed the quite simple instructions and really liked how the treatment made my frizzy slightly coarse wavy asian hair almost pin straight. I was like, no way this will keep tomorrow. I was even more amazed when i washed my hair the next day with the shampoo and conditioner and just just let it air dry after towel drying, and never had to use my blow dryer nor my flat iron straightener and it stayed fairly straight. Day two though not quite as straight after just air drying. There were some waves but my hair wasn't frizzy at all. So for the following days forward, I found that slightly air drying, then running the flat iron over my hair a few times at the med to low settings did the trick (hair remaining still slightly damp after, and it's one of those wet to straight irons.) Althought eventually in the following days, some slight waves came back especially if I used a scrunchy to tie my hair back for a bit while at work. Over all, now day 14, still quite pleased with the results. I also noticed fewer breakages and less tangling. Note: I wash my hair everyday, and always have. So for a treatment with shampoo and conditioner combo, these 3 are pretty good products (especially for the price!! The shampoo and conditioner were discounted at BB.) Now I wonder if I should stock up since I only have one of each...?
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Most Recent Customer Reviews

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