This new, value-priced DVD set contains the first 12 episodes of Rental Magica in both ''broadcast order,'' as seen on Japanese television (and the Japanese DVD release), and ''chronological order,'' according to the timeline presented in the novels that served as the series' inspiration and is housed in a single DVD keepcase. A supernatural action-adventure, Rental Magica is set in a world where magical organizations - staffed by specialists wielding both Eastern and Western disciplines - vie for work, prestige and power. Destroying supernatural monsters... dispelling dark magic... It's all in a day's work for the mages of Astral! However, after the mysterious disappearance of the company president, they're left in a lurch. His son, Itsuki Iba, begrudgingly fills in, but Itsuki's unfamiliarity with magic could spell bad news for Astral - especially with their rival Goetia vying for the very same contracts. As the jobs grow ever more dangerous, they soon find that staying in business is the least of their worries.
Rental Magica's anime adaptation features direction by Itsuro Kawasaki (Sengoku Basara, The Legend of the Legendary Heroes), series composition by Mamiko Ikeda (Emma: A Victorian Romance, Maid Sama!), animation character design by Minako Shiba (Black Butler, .hack//SIGN), and animation production by ZEXCS (Our Home's Fox Diety, Chrome Shelled Regios). Its vocal cast is led by Jun Fukuyama (''Lelouch'' in Code Geass: Lelouch of the Rebellion, ''Lawrence'' in Spice and Wolf, and ''Sota'' in Wagnaria!!), Kana Ueda (''Yumi'' in Maria Watches Over Us, ''Rin'' Fate/stay night, ''Mikan'' in Gakuen Alice), Mikako Takahashi (''Amy'' in Burst Angel, ''Ayumi Yamada'' in Honey and Clover), and Junichi Suwabe (''Archer'' in Fate/stay night, ''Greed'' in Fullmetal Alchemist, ''Takashi'' in Highschool of the Dead).