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Reporters Are Looking for YOU!: Get the Publicity You Need to Build Your Business Paperback – February 9, 2012

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Editorial Reviews

Review

"I've used Dan's PR system for years and landed dozens of publications, including many of the major ones. This book is easy to read, fast to assimilate, and contains everything you need to know to be a press superstar." Mike Faith CEO, President Headsets.com, Inc.

"I love your tips!  Some of them I already know and practice, so they're great confirmations. Some I've forgotten, so they're great reminders. And some I had never thought of, so they're really helpful.  All in all, excellent content and value".
 
Philippa Gamse
CMC

Author "42 Rules for a Web Presence That Wins"

From the Author

I've helped lots of people get publicity by improving their pitches to reporters. Send me your pitch (dan@prleads.com) and I'll give you useful feedback. Be sure to include the reporter's pitch as well so I can see the context.
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Product Details

  • Paperback: 90 pages
  • Publisher: CreateSpace Independent Publishing Platform (February 9, 2012)
  • Language: English
  • ISBN-10: 1466345004
  • ISBN-13: 978-1466345003
  • Product Dimensions: 6 x 0.2 x 9 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #2,423,988 in Books (See Top 100 in Books)

More About the Author

Dan Janal is one of the Founding Fathers of Internet Marketing and Publicity. He wrote one of the first books about marketing on the Internet back in 1994. Many internet marketers credit Dan with helping them build their businesses. A sought-after speaker, he has taught at Berkeley and Stanford, as well as spoken at conferences through the U.S., Canada, Mexico, Brazil, China and Hungary.

In 2001, he founded PR LEADS, one of the most cost-effective publicity leads services, which has been copied by many other companies. He provides publicity and marketing coaching and consulting services for Independent Professionals and Small Businesses. He also writes press releases designed to rank high to rank high on search engines.

"Reporters Are Looking for YOU!" is his 7th book.

For information to work with Dan as a coach or as a speaker, please go to www.PRLEADSPLUS.com


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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By David A. Koop on February 22, 2012
Format: Paperback Verified Purchase
There are so many people out there telling you what to do and how to do it. But how can you trust them? Well in this case that is so easy; Dan Janal is the thought leader in this area. I have benefited from his advice over and over again. I have heard him speaking in seminars and read some of his previous writings. I have also benefited from using his services. This guy knows what he is talking about, because he is out there doing it day after day for so many entrepreneurs and authors. If you're not sure that his ideas work just Google "David A. Koop". I am a bestselling Author but my search results stunk until I implemented some of his ideas. Now I am listed on the top of first page, and pages and pages of results for me beyond that. Previously I did not show up on the first page at all. We all know that if you are not showing up in the top few listings of page one... you will not be seen by your customers.

Here is another one; "Cancer It's a Good Thing I Got It!" Google that one and just look at the results Dan Janal's ideas have created for me. Hey we are not done yet. That is the benefit of implementing just a few of the ideas you will find in his book. We will be implementing even more in the next few months.

Content from the news media gets a much higher listing on the search engines. The news media are looking for new content each and every day. You can become the go to expert in your field when you follow Dan's advice.

Reporters are looking for YOU! - Will pay back on your investment so many times... well it is just silly. But please understand, you have to take the time and energy to implement the tips that you choose out of this book. It won't happen on its own; you have to follow his advice. If you do you will be amazed at your results. I know I am.
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1 of 1 people found the following review helpful By Richard Oppenheim on February 21, 2012
Format: Paperback
There is so much information floating around. It is great when the supplier of that information is you (and me). Dan Janal has done so much for so many, bringing ideas, suggestions and valuable content about how to use and prosper from the internet. With this book he delivers a large number of small tips that will have a HUGE impact in getting to and through the world of reporters and the news organizations they serve. If you are on your own or with a SMB, this book will accelerate your visibility. Get it on paper or Kindle format or both. Carry this guide with you, buy copies for your co-workers and friends. Yes, Reporters are waiting to connect with you. Thanks Dan.
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Format: Paperback Verified Purchase
I've followed Dan for a few years now via his newsletter and enjoy his no-nonsense style and easy to follow, practical tips. He actually responds to email and is generous in sharing his knowledge. I expected to get the same from his book and was not disappointed. This is not a lengthy `How to do everything PR' guide, but rather a quick read of simple yet powerful nuggets from someone who knows the PR and reporter business inside and out. Yes, he does have a paid service, but this is not simply a `sales pitch' in print. The book stays on topic, giving the reader simple tips on how to connect with reporters to increase the odds of being quoted in the press. I'll read it more than once, knowing that if it helps generate just one press quote, it'll be worth many times what I paid for the book.
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Format: Paperback
This is a brilliant book for anyone looking to gain publicity by leveraging the media's need for experts. Dan Janal starts Reporters Are Looking for YOU! by showing readers exactly how they should communicate with reporters who need the expert knowledge. Once you get great publicity, what do you do with the leads? Dan tells readers what to do once they are recognized as an expert and how to respond to increase business. I bought this on Kindle first and then the hardcopy to carry with me as a quick reference. Great, great, great reference book for anyone working with the media!
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Format: Paperback
If you want to get publicity for your business or brand that you never imagined before, just pick up a copy of Dan's book "Reporters Are Looking For You". This no-nonsense guide to helping you get publicity is exactly what you need to get it done. I've been a client of Dan's for years now, and frankly, I'm a bit surprised he put a lot of his "secrets" in this book. Seems silly to give away your best stuff, but that's just how Dan does it. Want publicity? Buy this book.
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