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Reporting Vietnam: Media and Military at War
 
 
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Reporting Vietnam: Media and Military at War [Paperback]

William M. Hammond (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

Modern War Studies January 2000
For many Americans during the Vietnam era, the war on the home front seemed nearly as wrenching and hardfought as the one in Southeast Asia. Its primary battlefield was the news media, its primary casualty the truth. But as William Hammond reveals, animosity between government and media wasn't always the rule; what happened between the two during the Vietnam War was symptomatic of the nation's experiences in general. As the "light at the end of the tunnel" dimmed, relations between them grew ever darker.

Reporting Vietnam is an abridgement and updating of Hammond's massive two-volume work issued by the Government Printing Office. Based on classified and recently declassified government documents-including Nixon's national security files-as well as on extensive interviews and surveys of press war coverage, it tells how government and media first shared a common vision of American involvement in Vietnam. It then reveals how, as the war dragged on, upbeat government press releases were consistently challenged by journalists' reports from the field and finally how, as public sentiment shifted against the war, Presidents Johnson and Nixon each tried to manage the news media, sparking a heated exchange of recriminations.

Hammond strongly challenges the assertions of many military leaders that the media lost the war by swaying public opinion. He takes readers through the twists and turns of official public affairs policy as it tries to respond to a worsening domestic political environment and recurring adverse "media episodes." Along the way, he makes important observations about the penchant of American officials for placing appearance ahead of substance and about policy making in general.

Although Richard Nixon once said of the Vietnam war, "Our worst enemy seems to be the press," Hammond clearly shows that his real enemies were the contradictions and flawed assumptions that he and LBJ had created. Reporting Vietnam brings a critical study to a wider audience and is both a major contribution to an ongoing debate and a cautionary guide for future conflicts.

This book is part of the Modern War Studies series.


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Editorial Reviews

From Publishers Weekly

Chess lovers will relish every move and countermove in this exhaustive unearthing of the machinations between the military and the press during the Vietnam War. Hammond, senior historian with the U.S. Army's Center of Military History, depicts the tension between the armed services and the media as a game of strategy, with the Pentagon trying to impose order on a bevy of reporters, only to find that the journalists got the scoop anyway. The author points out that the military's efforts to control the way the war was perceived were determined at times not by the public's need to know but by the political fortunes of the president and presiding military officer. Drawing on a thorough examination of military documents and newspaper and broadcast reports, Hammond explains how the press allowed the military to bring back tear gas for use in the war; how various news organizations contradicted themselves and one another in describing the war's unfolding; and how much of the American public came to feel that the war was a hopeless effort. The book would have been stronger had the author done more to personalize the reporters. From the Baltimore Sun's daring John Carroll to the AP's resourceful Peter Arnett (who even today finds himself embroiled in controversy), the reporters are left faceless for the most part, because in the battle between Pentagon and Fourth Estate, Hammond focuses mostly on institutions, not individuals. Still, the author has turned his academic search into a highly readable account of one-upsmanship and high-stakes jockeying. Illustrations not seen by PW.
Copyright 1998 Reed Business Information, Inc. --This text refers to the Hardcover edition.

From the Back Cover

Winner of the Richard W. Leopold Prize

"Few issues have aroused more controversy than the role of the news media during the Vietnam War. Hammond demystifies the subject in a book that is scrupulously researched, authoritative, and, above all, readable."--Stanley Karnow, author of Vietnam: A History

"By far the best study of the press and armed services yet written."--Stephen E. Ambrose, author of Citizen Soldiers

"Hammond depicts the tension between the armed services and the media as a game of strategy, one-upmanship, and high-stakes jockeying. Drawing on a thorough examination of military documents and newspaper and broadcast reports, he explains how the press allowed the military to bring back tear gas for use in the war, how various news organizations contradicted themselves and one another in describing the war's unfolding, and how much of the American public came to feel that the war was a hopeless effort."--Publishers Weekly

"Reporting Vietnam is a classic journalism history and an essential work in helping understand America's most controversial foreign conflict. It is not only the definitive account of Vietnam war reporting, but also an engrossing read."--Peter Arnett, CNN correspondent and author of Live from the Battlefield


Product Details

  • Paperback: 376 pages
  • Publisher: University Press of Kansas; New edition edition (January 2000)
  • Language: English
  • ISBN-10: 0700609954
  • ISBN-13: 978-0700609956
  • Product Dimensions: 9 x 6 x 0.9 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #536,721 in Books (See Top 100 in Books)

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7 of 7 people found the following review helpful:
5.0 out of 5 stars Packed with Details on Military and Media Relations, November 20, 2002
This review is from: Reporting Vietnam: Media and Military at War (Paperback)
This book is simply outstanding for anybody who has an interest in how the military manages media relations or who wants a different perspective on the Vietnam War. An abridgement of Hammond's two-volume set, this book is still packed with details covering the war from start to finish, providing lessons that remain relevant for today's changing battlefield. As one who is involved in media relations for a living, there's hardly a page in the book that isn't highlighted for future reference. And as one who has read several books on Vietnam, covering everything from tactical operations to strategic objectives, this book put the war in perspective for me as no other book has. However, as I was pouring over every page and sharing what I learned with those around me, one of my colleagues said he had read it as well and found it one of the most laborious books he had ever opened. So perhaps it is not for everybody, but it's a book I will return to again and again as I continue to study the unique relationship forged between the military and the media. And I am also ordering the two-volume set so I can find the even greater detail that was left out of this book.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars This book should be read by everyone. FANTASTIC!, March 10, 2004
This review is from: Reporting Vietnam: Media and Military at War (Paperback)
This is a terrifically important analysis of the way the military and the press interacted during the Vietnam War. Mr. Hammond covers most of the important media events and reports important details of the statements and actions of those in the government and the military as well as those in the press. He also provides keen insight into the implications of those interactions and the effects they hand on later events.

I cannot recommend this book highly enough. I wish I could give it six stars. It is a book that anyone who wants to understand anything at all about the Vietnam War simply has to read. The articles in the two volumes of the Library of America series provide valuable background for this book and I think they should be read first. But even without them any reader would get a great deal from this book.

There are nearly fifty pages of notes, and index, and a generous number of pictures of the main events and participants. Just a wonderful achievement. Thanks to Mr. Hammond!

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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
corps zone, maximum candor, official credibility, helicopter losses, official spokesmen, concerned understood, public affairs officers, military spokesmen, bombing halt, administration spokesmen, warn again
Key Phrases - Capitalized Phrases (CAPs): (learn more)
South Vietnamese, United States, North Vietnam, Viet Cong, Defense Department, President Johnson, White House, President Nixon, New York Times, State Department, General Abrams, Khe Sanh, General Wheeler, Southeast Asia, Washington Post, General Westmoreland, World War, Secretary Laird, Henry Kissinger, Military Region, Barry Zorthian, Peter Arnett, Arthur Sylvester, Quang Tri, World Report
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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