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Repped: 30 Days to a Better Online Reputation [Kindle Edition]

Andy Beal
4.9 out of 5 stars  See all reviews (14 customer reviews)

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Book Description

Why You Can't Afford to Ignore This Book:

Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect. It doesn’t matter if you’re fresh out of college and hoping your past Facebook indiscretions don’t torpedo your career prospects, or a Fortune 500 company trying to make a name for itself in a crowded market, your reputation online is vital to your success.

In Repped: 30 Days to a Better Online Reputation, world renowned online reputation management author, speaker, and expert Andy Beal walks you through a practical 30-day plan to build, manage, monitor and protect your valuable reputation online. With dozens of examples and actionable tips, Repped demonstrates how a better online reputation can lead to improved job prospects, happier customers, fewer detractors, and most importantly of all, greater income.

Repped is for individuals, professionals, small businesses, non-profits, and large corporations. Repped is for anyone that realizes the value of building a better online reputation.

Praise for Repped:

"Reputation has nothing to do with what you think. Your brand isn't yours to define and Google can turn your company landscape into a mine field. Consider this the map on how to navigate and conquer the battle for your online reputation."
Scott Stratten, best selling author of Unmarketing and QR Codes Kill Kittens

“Billions of consumers are connected to the web with the ability to publish unwanted information about you or your brand. If you don’t leave your online marketing to chance, why not take charge of your online reputation? Here’s the good news: Top online reputation expert Andy Beal has created Repped: A 30 day journey that will take you from zero to hero with practical, actionable advice that anyone can put to work.
Lee Odden, CEO of TopRank Online Marketing and Author of Optimize

"Repped is a genius plan that will breathe life into your online reputation in thirty days. Andy Beal provides every individual, organization and brand the power to manage, monitor, repair and build a trusted online reputation. Get Repped and discover untold rewards!"
Richie Norton, bestselling author of The Power of Starting Something Stupid

Editorial Reviews

About the Author

Andy Beal is the world’s leading authority on online reputation management. Andy has spoken at dozens of conferences around the world, including the USA, Canada, England, Australia and New Zealand. A trusted source for reputation management advice, Andy has appeared on major TV networks, public radio, and is often quoted in print publications such as USA Today, Inc. Magazine, and The New York Times. His first book, Radically Transparent: Monitoring and Managing Reputations Online was the first complete guide to online reputation management.

Product Details

  • File Size: 561 KB
  • Print Length: 195 pages
  • Page Numbers Source ISBN: 1493698060
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #439,655 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.9 out of 5 stars
4.9 out of 5 stars
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Solid, practical advice February 3, 2014
Let me just tell you this: this book will set you up for life. Go google your name. What happens? Do you like what you see? Do online searches represent the authentic you? It’s important to your career and can affect both your professional and personal life. A solid online reputation will serve you everyday of your life.

Andy Beal’s book is an incredible, 30-day action plan that can help you build a better online reputation for yourself, your business, brand and/or organization. Every page seems to have practical advice that keeps me jumping back and forth between the book and my computer to put the principles into practice. This book covers everything from “what is online reputation management” to “finding your centers of influence” to “earning trusted reviews” and even “cleaning up the Google mess.” And that’s just the tip of the iceberg.
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4 of 4 people found the following review helpful
This is the day and age where we as a society post everything, but should we? There may be things you are posting now in high school or college that might come back to haunt you when looking for a job later in life, or when you are starting your career. This book goes into great detail as to why this is all important and why you need to take control of your reputation online NOW. If you are in need of help with Online Reputation Management, or even just trying to learn more, this book was written for you. Hands down one of the best resources on taking control of your reputation online that I have ever read. I highly recommend this book!
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3 of 3 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I consider Andy Beal to be the "Godfather" of online reputation management (ORM). His talk at Search Engine Strategies in 2006 was what really got me interested in the subject. The book he co-authored with Dr. Judy Strass, "Radically Transparent: Monitoring and Managing Reputations Online" is one I consider to be *the* textbook for those who want to get started in the practice of ORM. When I saw Andy had a new book out, I definitely wanted to check it out.

"Repped: 30 Days to a Better Online Reputation" takes many of the concepts taught in Andy's earlier work, combines it with a lot of newer information and puts it all together into a step-by-step set of instructions that will help anyone wanting to improve their own or their business' online reputation. It takes readers through an A-Z process of:

* Understanding what an online reputation is
* How online reputation can affect individuals and businesses
* How to evaluate online reputation
* Steps to take to improve online reputation (if it's bad) or to solidify it (if it's good)
* How to weather an online reputation crisis.

This is a great guide for individuals or those who run small or medium-sized businesses. For those who are already ORM practitioners, "Repped" has a lot of great tips and ideas that will help you do your job better.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Concise, Thorough, Practical Reputation Management Advice February 25, 2014
This book does exactly what Andy set out to do with it: He walks you through exactly how to think about, and exactly what to do, in order to both improve your existing online reputation, as well as manage it day to day, including in crises.

The parts I found most valuable were:
* "Why I'm Anti Pronoun" in the "Keeping the Search Engine Spiders Happy" chapter as a technique to help improve your search engine listings by making one small change in how you talk about yourself online.
* His example in the Tools section of the "Create Amazing Content" chapter gave me several ideas of easy-to-make tools/web pages online both to improve my reputation as well as my marketing efforts.
* The "Better Press Relations" chapter is one of the most concise and practical pieces I've ever seen written on how to get started and maintain your public relations efforts online. It often seem nebulous and complicated, but Andy makes it very easy to understand and implement in a very powerful way.
* "Identifying Your Detractors" was incredibly eye opening for me in seeing the seven types of people who can negatively affect your brand, their interests, and why and how they hold power.

And, finally, the step-by-step, practical advice on what to do in those various worst case scenarios are so clearly outlined in "The First Steps When Your Reputation is Under Attack," "When You Mess Up, Fess Up," and "A Reputation Attack Without Merit" that it's worth thousands of times more than the cost of the book. Even if you end up hiring someone, internally or as a consultant, to improve your reputation, you need to know this stuff.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Get Repped or lose $$ February 21, 2014
While the author says in the book that a natural review profile should have some 4's, some 3's, some 2's and the odd 1, I'm afraid I couldn't do that and have to rate this book a 5.

It's a common sense approach to reputation management that anyone can read, understand and take action on. The breakdown into 30 days of advice is maybe the only minor negative I'd give the book, as you want to jump forward and get to the next section before tomorrow. But for those that maybe want to take their time, it is a nice breakdown into the different facets of reputation management, with exercises to work through to encourage you to determine how you as an individual, or how your company can prepare for, respond to, and survive a reputation attack.

All in all the definitive reputation management handbook.
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Most Recent Customer Reviews
5.0 out of 5 stars Andy does an awesome job describing how to build and manage your...
Andy does an awesome job describing how to build and manage your online reputation.... Really a great book.... Everyone should read it!
Published 10 days ago by Jeffrey Saville
5.0 out of 5 stars Five Stars
Great read. I would suggest every business owner read this book.
Published 4 months ago by Malcom Chakery
5.0 out of 5 stars A must read book if you care about your reputation.
I have been teaching and consulting in Social Media for small business owners and sales professionals for over 7 years and I highly recommend this book. Read more
Published 11 months ago by Martin Brossman
5.0 out of 5 stars Repped is a MUST read!
If you are alive, you need to read Repped. Seriously. You don't have to be a marketer, a business owner, or even an employee to benefit from this book. Read more
Published 13 months ago by Jenny Halasz
4.0 out of 5 stars Practical, easy-to-understand guide
Andy Beal’s new book Repped is a practical, easy-to-understand guide on how to build a better online reputation in thirty days. Read more
Published 13 months ago by cksyme
5.0 out of 5 stars A must read for small business owners.
As a small business owner, I found this book to be very helpful and easy to read. The author turns a potentially overwhelming subject into a manageable process. Read more
Published 13 months ago by JPJones
5.0 out of 5 stars If you are going it alone with your business or personal pages, this...
I just finished Andy Beal's quick book, Repped, reading the Kindle version. In a very short amount of time, Andy goes through all managing reputation through search, through social... Read more
Published 15 months ago by Amanda Sturgill
5.0 out of 5 stars Reviews cannot be ignored - use this book to create a top-shelf online...
Small business owners either embrace or ignore online reviews. Every week we hear about businesses blaming customers for bad service or discounting a bad reviewer as a... Read more
Published 15 months ago by Amazon Customer
5.0 out of 5 stars You Only Have One Reputation
Reputation management has become an essential aspect of doing business these days. One of my favorite lines from "Repped" is 'you only have one reputation. Read more
Published 15 months ago by A. Kuenn
Search Customer Reviews

More About the Author

Andy Beal is known as "the Indiana Jones of reputation management." The CEO of social media monitoring company and a trusted speaker at over 50 national events, Andy is the goto guy for all things reputation management. His critically acclaimed book, "Radically Transparent: Monitoring and Managing Reputations Online" was the first complete blueprint to online reputation management.

His follow up book, "Repped: 30 Days to a Better Online Reputation" is a practical plan to building, managing, monitoring, and repairing your online reputation.


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