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Repped: 30 Days to a Better Online Reputation Paperback – January 22, 2014

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Editorial Reviews

About the Author

Andy Beal is the world’s leading authority on online reputation management. Andy has spoken at dozens of conferences around the world, including the USA, Canada, England, Australia and New Zealand. A trusted source for reputation management advice, Andy has appeared on major TV networks, public radio, and is often quoted in print publications such as USA Today, Inc. Magazine, and The New York Times. His first book, Radically Transparent: Monitoring and Managing Reputations Online was the first complete guide to online reputation management.

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Product Details

  • Paperback: 194 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (January 22, 2014)
  • Language: English
  • ISBN-10: 1493698060
  • ISBN-13: 978-1493698066
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 11 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #939,296 in Books (See Top 100 in Books)

More About the Author

Andy Beal is known as "the Indiana Jones of reputation management." The CEO of social media monitoring company Trackur.com and a trusted speaker at over 50 national events, Andy is the goto guy for all things reputation management. His critically acclaimed book, "Radically Transparent: Monitoring and Managing Reputations Online" was the first complete blueprint to online reputation management.

His follow up book, "Repped: 30 Days to a Better Online Reputation" is a practical plan to building, managing, monitoring, and repairing your online reputation.

Customer Reviews

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Richie Norton on February 3, 2014
Format: Paperback
Let me just tell you this: this book will set you up for life. Go google your name. What happens? Do you like what you see? Do online searches represent the authentic you? It’s important to your career and can affect both your professional and personal life. A solid online reputation will serve you everyday of your life.

Andy Beal’s book is an incredible, 30-day action plan that can help you build a better online reputation for yourself, your business, brand and/or organization. Every page seems to have practical advice that keeps me jumping back and forth between the book and my computer to put the principles into practice. This book covers everything from “what is online reputation management” to “finding your centers of influence” to “earning trusted reviews” and even “cleaning up the Google mess.” And that’s just the tip of the iceberg.
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4 of 4 people found the following review helpful By Mat Siltala on February 3, 2014
Format: Paperback
This is the day and age where we as a society post everything, but should we? There may be things you are posting now in high school or college that might come back to haunt you when looking for a job later in life, or when you are starting your career. This book goes into great detail as to why this is all important and why you need to take control of your reputation online NOW. If you are in need of help with Online Reputation Management, or even just trying to learn more, this book was written for you. Hands down one of the best resources on taking control of your reputation online that I have ever read. I highly recommend this book!
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3 of 3 people found the following review helpful By Ben Wills on February 25, 2014
Format: Paperback
This book does exactly what Andy set out to do with it: He walks you through exactly how to think about, and exactly what to do, in order to both improve your existing online reputation, as well as manage it day to day, including in crises.

The parts I found most valuable were:
* "Why I'm Anti Pronoun" in the "Keeping the Search Engine Spiders Happy" chapter as a technique to help improve your search engine listings by making one small change in how you talk about yourself online.
* His example in the Tools section of the "Create Amazing Content" chapter gave me several ideas of easy-to-make tools/web pages online both to improve my reputation as well as my marketing efforts.
* The "Better Press Relations" chapter is one of the most concise and practical pieces I've ever seen written on how to get started and maintain your public relations efforts online. It often seem nebulous and complicated, but Andy makes it very easy to understand and implement in a very powerful way.
* "Identifying Your Detractors" was incredibly eye opening for me in seeing the seven types of people who can negatively affect your brand, their interests, and why and how they hold power.

And, finally, the step-by-step, practical advice on what to do in those various worst case scenarios are so clearly outlined in "The First Steps When Your Reputation is Under Attack," "When You Mess Up, Fess Up," and "A Reputation Attack Without Merit" that it's worth thousands of times more than the cost of the book. Even if you end up hiring someone, internally or as a consultant, to improve your reputation, you need to know this stuff.
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3 of 3 people found the following review helpful By Elmer Boutin on February 15, 2014
Format: Kindle Edition Verified Purchase
I consider Andy Beal to be the "Godfather" of online reputation management (ORM). His talk at Search Engine Strategies in 2006 was what really got me interested in the subject. The book he co-authored with Dr. Judy Strass, "Radically Transparent: Monitoring and Managing Reputations Online" is one I consider to be *the* textbook for those who want to get started in the practice of ORM. When I saw Andy had a new book out, I definitely wanted to check it out.

"Repped: 30 Days to a Better Online Reputation" takes many of the concepts taught in Andy's earlier work, combines it with a lot of newer information and puts it all together into a step-by-step set of instructions that will help anyone wanting to improve their own or their business' online reputation. It takes readers through an A-Z process of:

* Understanding what an online reputation is
* How online reputation can affect individuals and businesses
* How to evaluate online reputation
* Steps to take to improve online reputation (if it's bad) or to solidify it (if it's good)
* How to weather an online reputation crisis.

This is a great guide for individuals or those who run small or medium-sized businesses. For those who are already ORM practitioners, "Repped" has a lot of great tips and ideas that will help you do your job better.
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2 of 2 people found the following review helpful By Simon Heseltine on February 21, 2014
Format: Paperback
While the author says in the book that a natural review profile should have some 4's, some 3's, some 2's and the odd 1, I'm afraid I couldn't do that and have to rate this book a 5.

It's a common sense approach to reputation management that anyone can read, understand and take action on. The breakdown into 30 days of advice is maybe the only minor negative I'd give the book, as you want to jump forward and get to the next section before tomorrow. But for those that maybe want to take their time, it is a nice breakdown into the different facets of reputation management, with exercises to work through to encourage you to determine how you as an individual, or how your company can prepare for, respond to, and survive a reputation attack.

All in all the definitive reputation management handbook.
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