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Repped: 30 Days to a Better Online Reputation Paperback – January 22, 2014


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Repped: 30 Days to a Better Online Reputation + Radically Transparent: Monitoring and Managing Reputations Online + Online Reputation Management For Dummies
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Product Details

  • Paperback: 194 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (January 22, 2014)
  • Language: English
  • ISBN-10: 1493698060
  • ISBN-13: 978-1493698066
  • Product Dimensions: 5.5 x 0.4 x 8.5 inches
  • Shipping Weight: 8.5 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #276,291 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Andy Beal is the world’s leading authority on online reputation management. Andy has spoken at dozens of conferences around the world, including the USA, Canada, England, Australia and New Zealand. A trusted source for reputation management advice, Andy has appeared on major TV networks, public radio, and is often quoted in print publications such as USA Today, Inc. Magazine, and The New York Times. His first book, Radically Transparent: Monitoring and Managing Reputations Online was the first complete guide to online reputation management.

More About the Author

Andy Beal is known as "the Indiana Jones of reputation management." The CEO of social media monitoring company Trackur.com and a trusted speaker at over 50 national events, Andy is the goto guy for all things reputation management. His critically acclaimed book, "Radically Transparent: Monitoring and Managing Reputations Online" was the first complete blueprint to online reputation management.

His follow up book, "Repped: 30 Days to a Better Online Reputation" is a practical plan to building, managing, monitoring, and repairing your online reputation.

Customer Reviews

4.9 out of 5 stars
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See all 12 customer reviews
I would highly recommend this book to my other small business friends.
JPJones
Andy does an excellent job of explaining the best ways to create and maintain a good business (and personal) reputation.
A. Kuenn
It often seem nebulous and complicated, but Andy makes it very easy to understand and implement in a very powerful way.
Ben Wills

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Richie Norton on February 3, 2014
Format: Paperback
Let me just tell you this: this book will set you up for life. Go google your name. What happens? Do you like what you see? Do online searches represent the authentic you? It’s important to your career and can affect both your professional and personal life. A solid online reputation will serve you everyday of your life.

Andy Beal’s book is an incredible, 30-day action plan that can help you build a better online reputation for yourself, your business, brand and/or organization. Every page seems to have practical advice that keeps me jumping back and forth between the book and my computer to put the principles into practice. This book covers everything from “what is online reputation management” to “finding your centers of influence” to “earning trusted reviews” and even “cleaning up the Google mess.” And that’s just the tip of the iceberg.
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4 of 4 people found the following review helpful By Mat Siltala on February 3, 2014
Format: Paperback
This is the day and age where we as a society post everything, but should we? There may be things you are posting now in high school or college that might come back to haunt you when looking for a job later in life, or when you are starting your career. This book goes into great detail as to why this is all important and why you need to take control of your reputation online NOW. If you are in need of help with Online Reputation Management, or even just trying to learn more, this book was written for you. Hands down one of the best resources on taking control of your reputation online that I have ever read. I highly recommend this book!
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2 of 2 people found the following review helpful By Ben Wills on February 25, 2014
Format: Paperback
This book does exactly what Andy set out to do with it: He walks you through exactly how to think about, and exactly what to do, in order to both improve your existing online reputation, as well as manage it day to day, including in crises.

The parts I found most valuable were:
* "Why I'm Anti Pronoun" in the "Keeping the Search Engine Spiders Happy" chapter as a technique to help improve your search engine listings by making one small change in how you talk about yourself online.
* His example in the Tools section of the "Create Amazing Content" chapter gave me several ideas of easy-to-make tools/web pages online both to improve my reputation as well as my marketing efforts.
* The "Better Press Relations" chapter is one of the most concise and practical pieces I've ever seen written on how to get started and maintain your public relations efforts online. It often seem nebulous and complicated, but Andy makes it very easy to understand and implement in a very powerful way.
* "Identifying Your Detractors" was incredibly eye opening for me in seeing the seven types of people who can negatively affect your brand, their interests, and why and how they hold power.

And, finally, the step-by-step, practical advice on what to do in those various worst case scenarios are so clearly outlined in "The First Steps When Your Reputation is Under Attack," "When You Mess Up, Fess Up," and "A Reputation Attack Without Merit" that it's worth thousands of times more than the cost of the book. Even if you end up hiring someone, internally or as a consultant, to improve your reputation, you need to know this stuff.
Read more ›
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2 of 2 people found the following review helpful By Simon Heseltine on February 21, 2014
Format: Paperback
While the author says in the book that a natural review profile should have some 4's, some 3's, some 2's and the odd 1, I'm afraid I couldn't do that and have to rate this book a 5.

It's a common sense approach to reputation management that anyone can read, understand and take action on. The breakdown into 30 days of advice is maybe the only minor negative I'd give the book, as you want to jump forward and get to the next section before tomorrow. But for those that maybe want to take their time, it is a nice breakdown into the different facets of reputation management, with exercises to work through to encourage you to determine how you as an individual, or how your company can prepare for, respond to, and survive a reputation attack.

All in all the definitive reputation management handbook.
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2 of 2 people found the following review helpful By Amanda Sturgill on February 18, 2014
Format: Kindle Edition Verified Purchase
I just finished Andy Beal's quick book, Repped, reading the Kindle version. In a very short amount of time, Andy goes through all managing reputation through search, through social media and even crisis communications for when you get attacked. He has a good ability to take complicated concepts and convey them in a simple way. Even if you don't have any experience in SEO or marketing, you can understand and benefit from this book. The practical nature makes it useful, even for a busy business owner.
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2 of 2 people found the following review helpful By Amazon Customer on February 17, 2014
Format: Paperback Verified Purchase
Small business owners either embrace or ignore online reviews. Every week we hear about businesses blaming customers for bad service or discounting a bad reviewer as a "kook." Honestly - every customer's opinion counts, even those that are disgruntled. Andy Beal is a master at helping companies, small and large, manage their online reputation - that he's written this manual for everyone in the world to use is something you shouldn't ignore.

For you to hire Andy to do this 30-day process for your business - you'd be investing tens of thousands of dollars - now you have a step by step guide for less than $20 - that's a bargain EVERY day! Buy this book right NOW!
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