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5.0 out of 5 stars Rise of public opinion and electioneering, May 15, 2007
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Mark Knights' book tells how political writing began, and the birth of influencing the voters through print. Knights book exposes the beginings of this most common feature of modern politics-campaign literature and writings.
From the Exclusion Crisis in 1679 to the South Sea Bubble in 1720, Whigs and Tories sought to influence voters by trumpeting the virtues of their side, condemning the vices of the other, and either praising the innate common sense, or lamenting the gullibility of the voters, as more frequent elections gave the public more opportunity to vote. Knights does an excellent job of explaining how the process of electioneering began, and how "public opinion" and "the People" entered into politics for the first time in English history.
This is a great book thats easy to follow and understand. The author assumes knowledge of the late Stuart, early Georgian time period, and also about British elections system, but it was still a very good book, which I highlt recommend.
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