"Written in a lucid and genuinely informative style, Crewe's work will make an important contribution to the study of contemporary masculinity. Carefully nuanced [and] always attentive to contradiction - between theory and the lived practices of consumer culture, between different elements in the production process, between the editorial policies of different publications and between the social profiles of the editors." --
Professor Frank Mort, University of East London
"Opening up the phenomenon of the 'new lad' and his prodigious currency within magazine publishing and the wider media, Crewe offers us a detailed and compelling account of the internal dynamics of the world of 'lad publishing' and the identifications, lifestyles and motivations of its key protagonists. In doing so, he not only brings to life this media phenomenon, but also adds much to our understanding of the dynamics of commercial cultural production and the processes by which business ambition, popular desires and the social worlds of media practitioners are stitched together to form distinctive cultural forms." --
Sean Nixon, University of Essex
About the Author
Ben Crewe is a Research Fellow, at the Institute of Criminology, University of Cambridge.