Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas.
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Book Description
Editorial Reviews
From the Publisher
Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas.
From the Inside Flap
Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams. Through a 20-month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start-up company. The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities. The insightful correspondence between Mel Ziegler and Patricia Ziegler, co-founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur. It tells of the day-to-day breakthroughs and breakdowns of the creative process--inventing a product, developing a plan, and structuring a business partnership--and even provides the actual business plan used to raise money for the venture. As part of the new Currency paperback line, the book includes a "User's Guide"--an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book's ideas.
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Most Helpful Customer Reviews
11 of 11 people found the following review helpful:
5.0 out of 5 stars
My Model for Writing Business Plans,
By
This review is from: The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (Paperback)
Mel & Patricia Zeigler are geniuses at creating raving fan businesses. They were the originators of the greatest store I've ever been in, Banana Republic. They sold it to the Gap and it is NOTHING like it's former self, which was reminescent of an Indiana Jones adventure complete with jungle headquarters and a jeep.This book documents their next venture and details how they developed the business. It is like an adventure as you follow the letters to each other with new ideas. If anything, I use this as a model for writing business plans. That's the biggest compliment I can give.
6 of 6 people found the following review helpful:
5.0 out of 5 stars
Inspiration,
By Sheila Germain (Brooklyn, NY USA) - See all my reviews
This review is from: The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (Paperback)
If you're in a partnership, starting a business, or just looking for some inspiration to keep you focused on the direction you're going, then buy this book.The illustrations and the background "thinking" that are added to the conversation truly give the reader a sense of understanding. What I found to be the most interesting is how quickly the entire idea of TROT came together. Within a month of meeting, Mel and Bill had the ideas and the philosophy of TROT down. When it comes down to it, there was very little change from those initial conversations until the final product launched.
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Totally changed my thinking about my own start-up,
By A Customer
This review is from: The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders (Paperback)
This book was an "accidental" purchase (if you believe such things are accidents). I am in the process of starting up my own business & had had my belly full of the "Make a Gazillion Dollars in Your Sleep!" genre, as well as the "Fourteen [rational, linear] Steps to Guaranteed Business Success" types. Then this book shows up and my thinking about my own business startup changes -- the business re-invents itself as we begin to work together. This book is the perfect antidote to the 80s/90s hype-style-M&A-IPO feeding frenzy. This book has encouraged me to slow down, go for commitment and integrity, and truly succeed.
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