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Reputation Management: The Key to Successful Public Relations and Corporate Communication 2nd Edition

4.4 out of 5 stars 5 customer reviews
ISBN-13: 978-0415801850
ISBN-10: 0415801850
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Editorial Reviews

Review

Must read! - PRWeek

I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm’s corporate clients, Reputation Management is a book I continually look to for guidance.
-Reviewed in PR Week Career Guide by Kim L. Hunter, founder and president/CEO of Lagrant Communications

Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously.
-Randall Poe, Executive Director, Communications, The Conference Board

Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the
highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners.
-Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations

From the Publisher

"Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously."--Randall Poe, Executive Director, Communications, The Conference Board, the world's preeminent business membership and research organization

"Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners."--Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations --This text refers to an out of print or unavailable edition of this title.

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Product Details

  • Paperback: 456 pages
  • Publisher: Routledge; 2 edition (November 4, 2010)
  • Language: English
  • ISBN-10: 0415801850
  • ISBN-13: 978-0415801850
  • Product Dimensions: 6.9 x 1 x 9.8 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #86,038 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback Verified Purchase
I feel like the chapters are too long and it over kills the subject. I wish it were straight to the point! To bad my professor assigned it, I had no choice, but it;s not terrible. Also I wish the font was a bit bigger.
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Format: Paperback Verified Purchase
Reputation Management is a great book for communication professionals. The authors cover important aspects of strategic communication by providing real life examples and solutions to common issues you will likely face. In the past several years reputation management has changed significantly due to the raise in popularity of social media, this book will provide you with a guide for managing your company's most important asset – it's reputation.
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Format: Paperback
I would highly suggest this book to somebody interested in learning more about defending a corporate reputation. However, it might not be detailed enough for a small business practitioner, nor does it focus enough on the changes made by the Internet.
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Format: Paperback
Had a read a copy of this about a year or so ago. It is an excellent book, but it is for professionals in the public relations industry, not for the individual of the small business. A little dense and reads too much like a text (in effect exactly what it is).
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By ZW233 on March 27, 2015
Format: Paperback Verified Purchase
this is THE book
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