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5 of 6 people found the following review helpful
4.0 out of 5 stars Great overview of the subject through case studies, February 7, 2007
Antigone Gone (California, USA) - See all my reviews
I would highly suggest this book to somebody interested in learning more about defending a corporate reputation. However, it might not be detailed enough for a small business practitioner, nor does it focus enough on the changes made by the Internet.
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Reputation Management: The Key to Successful Public Relations and Corporate Communication
$65.95 $59.02
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