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Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset Hardcover – May 12, 2011


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Product Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (May 12, 2011)
  • Language: English
  • ISBN-10: 0071763740
  • ISBN-13: 978-0071763745
  • Product Dimensions: 9.3 x 6.3 x 1.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #247,131 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the “Oscar of Business Schools” by the Financial Times.


More About the Author

Daniel Diermeier is the IBM Professor of Regulation and Competitive Practice of Managerial Economics and Decision Sciences at the Kellogg School of Management, as well as Professor of Political Science at the Weinberg College of Arts and Sciences. In addition, he is the director of the Ford Motor Company Center for Global Citizenship, which is home to the Global Health Initiative (GHI), a partnership between Northwestern's McCormick School of Engineering and Feinberg School of Medicine, Abbott Laboratories, Inverness Medical and IDEO.

In addition to crisis leadership and reputation management, Professor Diermeier's teaching and research focuses on political institutions, the interaction of business and politics, integrated strategy, and strategic aspects of corporate social responsibility. His work has been published by numerous academic journals in the fields of management, economics, and political science and has been featured globally in media outlets such as the Wall Street Journal, the Economist, Business Week, the Financial Times, Newsweek, the Chicago Tribune, and De Telegraaf. He has lectured globally on reputation and crisis management, activists and consumer boycotts, political strategy and regulatory management.

Daniel Diermeier has been an advisor to some of the world's leading companies. His clients include: Abbott Laboratories, Accenture, AHIP, Allianz , Baker & McKenzie, Baxter International, BP, Cargill, the City of Chicago (Office of the Mayor), CIBC, ConAgra, The Dallas Morning News, Exelon, the FBI, W. W. Grainger, Guidant, HSBC, IFCO Systems, Intercontinental Exchange, Johnson & Johnson, Kraft, McDonald's, Metro AG, Metro Cash & Carry International, Nicor, People's Energy, REWE Group, Roche Diagnostics, Shell, State Farm and Takeda.

In December 2004 he was appointed to the Management Board of the FBI. He has also served as a senior advisor to PricewaterhouseCoopers and GroupOn and currently serves on the advisory board of Quantum Secure, a security management technology company. Professor Diermeier is also a member of the Economic Club of Chicago.

Awards include the prestigious Faculty Pioneer Award from the Aspen Institute in 2007, named the "Oscar of Business Schools" by the Financial Times. In 2001, he was the recipient of the L.G. Lavengood Professor of the Year Award at Kellogg School of Management, and is a four-time recipient of Kellogg's Sidney J. Levy Teaching Award.

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Customer Reviews

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It is a fun book to read as well.
Christopher Glines
It reminds us that we have simple principles to protect reputation.
Ranny
Easy read with great anecdotes to illustrate the points.
Garrett E. Buxton

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Bradley Bevers TOP 1000 REVIEWERVINE VOICE on June 21, 2011
Format: Hardcover
If you own a company and are concerned about your company's most valuable asset, its reputation, then get this book. Dr. Diermeier has written a thoroughly researched and documented work that covers every aspect of reputation management. After running the CEO Perspective Program at the Kellogg School of Management for seven years, he found that CEO's across the board focus on two issues in their business. The first is "People", and the second (to the author's surprise) is "Reputation". This book gives readers the tools to understand their reputation and manage it well.

The first chapter is the best chapter. Through many different examples, the author walks you through dealing with a crisis, managing your reputation in a shorter news cycle, and growing your trust radar. Each issue is critically important for companies big and small in today's environment. This chapter provides a firm foundation for the rest of the book.

The second chapter has a great section on changing your company from a villain (the default mode for virtually all companies) into a hero. The fourth chapter deals with the issue of outrage and a reputation crisis. Very helpful information on the differences between a company's perspective on a business decision and the public perspective. The eighth chapter has some good advice on building a team to manage your reputation, especially for larger companies. The conclusion has one of the best pieces of advice in the book, and its also the shortest chapter. Really great insight into "the expert trap", almost worth buying the book for this part by itself.

This is a book worth reading, but its not without its drawbacks. First, it is very dense for a book that is less than 300 pages.
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1 of 1 people found the following review helpful By William Moreau on September 4, 2011
Format: Hardcover Verified Purchase
While the case studies do typically come from large corporations the message is readily adaptable to small companies or the individual. Professor Diermeier is a leading authority on reputation management, and this work captures the important components of building and maintaining trust. The key components of trust are identified as well as clear examples of why these factors are important. Each chapter has a concise summarized list of the authors key points for the specific topic. For example "Most reputational challenges do not occur because of some external event, but rather are the consequences of an earlier business decision." This clearly stated concept not only applies to business, it can be easily extrapolated into personal level decision making resulting in reputational challenges. This reviewer found the book to be insightful and entertaining.
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Format: Hardcover
It is no coincidence that on Fortune magazine's annual lists of companies that are most highly regarded and considered the best to work for, many of the same companies appear each year. Their reputations are well-deserved and have been hard-earned one human interaction at a time. Those employed by Ritz-Carlton, The Container Store, Nordstrom's, Apple, Google, Southwest Airlines, and Procter & Gamble are expected to personify their company's core values in both their attitude and behavior, especially during all of their interactions with customers, to be sure, but also with each other.

The companies on which Diermeier focuses offer compelling examples of how a company's reputation, its "most valuable asset, " can be enriched and enhanced over several decades (e.g. Calgene, Prudential Insurance,) and then, in some instances, severely tarnished (if not ruined) in a only a few days or even hours (e.g. Monsanto and Shell UK). Given the rapid and extensive emergence of social media in recent years, the need for a reputation management program is even greater now than ever before.

The program that Diermeier introduces in this book is based on his more than ten years of real-world experience with all manner of organizations as well as his analysis of the results of countless formal research studies. The core principles of the program he has formulated (and explained thoroughly in this book) serve as the foundation for the strategies he proposes. He cites dozens of mini-case studies of situations in which a reputation was at risk. He explains what worked, what didn't, and why.
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Format: Hardcover
The book does not discuss, as implied by the title, how to build a reputation. It only discusses how to protect a company's already existing reputation in response to a negative situation.
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Format: Hardcover Verified Purchase
It is very easy to read. It is a fun book to read as well. It is very easy to find.
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By Eric Forno on February 27, 2014
Format: Kindle Edition Verified Purchase
the book contains what I was looking in a book about reputation. others are incomplete or complicated.
is simple and very practical.
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