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Reputation Rules: Strategies for Building Your Companys Most Valuable Asset Hardcover – May 12, 2011
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About the Author
Daniel Diermeier , Ph.D., is the IBM Professor of Regulation and Competitive Practice and director of the Ford Motor Company Center for Global Citizenship at the Kellogg School of Management, Northwestern University. He has served as an advisor to leading companies, including Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, and Shell. He is also a senior advisor to the FBI. In 2007, Dr. Diermeier won the Faculty Pioneer Award from the Aspen Institute, named the “Oscar of Business Schools” by the Financial Times.
More About the Author
In addition to crisis leadership and reputation management, Professor Diermeier's teaching and research focuses on political institutions, the interaction of business and politics, integrated strategy, and strategic aspects of corporate social responsibility. His work has been published by numerous academic journals in the fields of management, economics, and political science and has been featured globally in media outlets such as the Wall Street Journal, the Economist, Business Week, the Financial Times, Newsweek, the Chicago Tribune, and De Telegraaf. He has lectured globally on reputation and crisis management, activists and consumer boycotts, political strategy and regulatory management.
Daniel Diermeier has been an advisor to some of the world's leading companies. His clients include: Abbott Laboratories, Accenture, AHIP, Allianz , Baker & McKenzie, Baxter International, BP, Cargill, the City of Chicago (Office of the Mayor), CIBC, ConAgra, The Dallas Morning News, Exelon, the FBI, W. W. Grainger, Guidant, HSBC, IFCO Systems, Intercontinental Exchange, Johnson & Johnson, Kraft, McDonald's, Metro AG, Metro Cash & Carry International, Nicor, People's Energy, REWE Group, Roche Diagnostics, Shell, State Farm and Takeda.
In December 2004 he was appointed to the Management Board of the FBI. He has also served as a senior advisor to PricewaterhouseCoopers and GroupOn and currently serves on the advisory board of Quantum Secure, a security management technology company. Professor Diermeier is also a member of the Economic Club of Chicago.
Awards include the prestigious Faculty Pioneer Award from the Aspen Institute in 2007, named the "Oscar of Business Schools" by the Financial Times. In 2001, he was the recipient of the L.G. Lavengood Professor of the Year Award at Kellogg School of Management, and is a four-time recipient of Kellogg's Sidney J. Levy Teaching Award.
Top Customer Reviews
The first chapter is the best chapter. Through many different examples, the author walks you through dealing with a crisis, managing your reputation in a shorter news cycle, and growing your trust radar. Each issue is critically important for companies big and small in today's environment. This chapter provides a firm foundation for the rest of the book.
The second chapter has a great section on changing your company from a villain (the default mode for virtually all companies) into a hero. The fourth chapter deals with the issue of outrage and a reputation crisis. Very helpful information on the differences between a company's perspective on a business decision and the public perspective. The eighth chapter has some good advice on building a team to manage your reputation, especially for larger companies. The conclusion has one of the best pieces of advice in the book, and its also the shortest chapter. Really great insight into "the expert trap", almost worth buying the book for this part by itself.
This is a book worth reading, but its not without its drawbacks. First, it is very dense for a book that is less than 300 pages.Read more ›
The companies on which Diermeier focuses offer compelling examples of how a company's reputation, its "most valuable asset, " can be enriched and enhanced over several decades (e.g. Calgene, Prudential Insurance,) and then, in some instances, severely tarnished (if not ruined) in a only a few days or even hours (e.g. Monsanto and Shell UK). Given the rapid and extensive emergence of social media in recent years, the need for a reputation management program is even greater now than ever before.
The program that Diermeier introduces in this book is based on his more than ten years of real-world experience with all manner of organizations as well as his analysis of the results of countless formal research studies. The core principles of the program he has formulated (and explained thoroughly in this book) serve as the foundation for the strategies he proposes. He cites dozens of mini-case studies of situations in which a reputation was at risk. He explains what worked, what didn't, and why.Read more ›
Why struggle and push, what can flow easily if the world can see and feel what you are standing for. Daniel Diermeier comes directly to the point and teaches what is law of nature: water flows down hill. Why continue fighting? Great book for business and private life
For me a 28 out of 28. Enjoy it!
Most Recent Customer Reviews
The book does not discuss, as implied by the title, how to build a reputation. It only discusses how to protect a company's already existing reputation in response to a negative... Read morePublished 21 months ago by Steven Evergreen
It is very easy to read. It is a fun book to read as well. It is very easy to find.Published 21 months ago by Christopher Glines
the book contains what I was looking in a book about reputation. others are incomplete or complicated.
is simple and very practical.
Excellent information for corporate culture in managing crises. Easy read with great anecdotes to illustrate the points. Concept takeaways are easily applicable.Published 23 months ago by Garrett E. Buxton
I was required to use this book for a MBA class and it was worth the read. There are a variety of good examples that follow the structure of the book and illustrate each concept.Published on October 20, 2013 by Amazon Customer