Customer Reviews

Research Methods in Anthropology: Qualitative and Quantitative Approaches

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Now in a newly updated and expanded fourth edition, "Research Methods In Anthropology: Qualitative And Quantitative Approaches" by H. Russell Bernard (Professor of Anthropology, University of Florida) is a basic, comprehensive, 803-page introductory textbook on the research methods used in anthropology today. Written in a thoroughly 'reader friendly' conversational style that combines rigorous scientific methodology with Professor Bernard's wry sense of humor and experienced-based common sense, this new edition of "Research Methods In Anthropology" has an extensive bibliography and copious real-world examples, as well as sections on computer-based interviewing methods, management of electronic field notes, recording equipment and voice recognition software, text analysis, and the collection/analysis of visual materials. Ideal for college level courses in anthropology, "Research Methods In Anthropology" is also to be strongly recommended as accessibly informative for non-specialist general readers with an interest in anthropological research.

I know his book is a bit expensive, but it's definitely worth it. I'm an MA student preparing my research methods for an ethnography in Jamaica and my advisor suggested I use this book in particular as a go-to for any questions I have.

This book is a must read for every anthropologist and every student of anthropology. Well written and thorough. Balanced and intelligent.

I find this book, though filled with decent (not excellent) content to be very long and bland. The author continually repeats himself within chapters, extending the length and making it almost confusing to follow, not reinforcing. This is not exciting, neither in writing style nor content.

book turned out great. no writing, no ripped pages, came within 1 week of ordering online. very satisfied.