Best-selling statistics author, Fredrick J. Gravetter and co-author Lori-Ann B. Forzano have written a new text for research methods that helps the student see how interesting and exciting experimental and non-experimental research can be. With an inviting and conversational writing style, this text is organized to lead students through the research process from start to finish. RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, First Edition opens with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step approach guides students through the research process, emphasizing the decisions researchers must make at each stage of the process. The authors' avoid a 'cookbook' presentation of facts by linking terminology with applied concepts; their "lecture in a book" approach makes the text accessible to students by emphasizing discussion and explanation of topics.
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Book Description
Editorial Reviews
About the Author
Frederick J Gravetter is best-selling author of ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, and STATISTICS FOR THE BEHAVIORAL SCIENCES, Sixth Edition. Dr. Gravetter is Professor of Psychology at the State University of New York College at Brockport. He has taught at Brockport since the early 1970s, specializing in statistics, experimental design, and cognitive psychology. He received his Bachelor's degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University.
Lori-Ann B. Forzano is an Associate Professor of Psychology at the State University of New York College at Brockport, where she has taught since 1992. She earned a Ph.D. in experimental psychology from the State University of New York at Stony Brook in 1992, where she also received her B.S. in psychology. Dr. Forzano's research interests are in the area of conditioning and learning. Specifically, she studies self-control and impulsiveness in adults and young children. Her research has been published in the Journal of the Experimental Analysis of Behavior and Learning and Motivation and is regularly presented at the annual conference of the Association for Behavior Analysis.
Lori-Ann B. Forzano is an Associate Professor of Psychology at the State University of New York College at Brockport, where she has taught since 1992. She earned a Ph.D. in experimental psychology from the State University of New York at Stony Brook in 1992, where she also received her B.S. in psychology. Dr. Forzano's research interests are in the area of conditioning and learning. Specifically, she studies self-control and impulsiveness in adults and young children. Her research has been published in the Journal of the Experimental Analysis of Behavior and Learning and Motivation and is regularly presented at the annual conference of the Association for Behavior Analysis.
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More About the Author
Frederick J. Gravetter is Professor of Psychology at the State University of New York College at Brockport. He has taught at Brockport since the early 1970s, specializing in statistics, research design, and cognitive psychology. He received his Bachelor's degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. Dr. Gravetter is co-author of the best-selling STATISTICS FOR THE BEHAVIORAL SCIENCES, Eighth Edition, ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, Sixth Edition, and (with Lori-Ann B. Forzano) RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Third Edition.
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Most Helpful Customer Reviews
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Great book!,
By John Haight (New York) - See all my reviews
This review is from: Research Methods for the Behavioral Sciences (Hardcover)
This is an excellent book. Dr. Gravetter and Dr. Forsano present information in a straightforward, easy to understand manner. I just wish they would have chosen a different cover.
5.0 out of 5 stars
Metodologia de utilidad,
Amazon Verified Purchase(What's this?)
This review is from: Research Methods for the Behavioral Sciences (Hardcover)
El libro presenta una buena orientacion metodologica para conducir investigaciones en materia de ciencias sociales.
Recomendable para aquellos que deban diseñar, conducir y efectuar investigaciones en las consideradas ciencias blandas.
4.0 out of 5 stars
Just as described,
Amazon Verified Purchase(What's this?)
This review is from: Research Methods for the Behavioral Sciences (Hardcover)
Great for my class. Just what I wanted. A bit used but the description said it would be.. Fast delivery, would recommend.
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Inside This Book
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First Sentence:
In this chapter, we introduce the topic of this textbook: research methodology. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
figure captions, nonprobability sampling methods, correlational research strategy, differential research design, nonhumorous sentences, experimental research strategy, descriptive research strategy, removing individual differences, becoming confounding variables, specific research idea, assignment bias, correlational strategy, developmental research designs, contrived observation, main effect for one factor, actual mean differences, tutorial quizzes, more treatment conditions, observational research design, measuring effect size, variance within treatments, own separate page, descriptive research designs, progressive error, nonequivalent control group design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Experimental Designs, Learning Check, The Experimental Research Strategy, Acquiring Knowledge, Learning Objectives, Statistical Evaluation of Data, Factorial Designs, Publication Manual, The Descriptive Research Strategy, Single-Subject Research Designs, Day of Observation Figure, The Correlational Research Strategy, American Psychological Association, Selecting Research Participants, The Survey Research Design, Measure of Behavior, New York, The Companion, Introductory Psychology, Research Methods Workshop, Within-Subjects Experiments, The Kuder-Richardson, Baseline Treatment, Advanced Search, More About Interactions Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
In this chapter, we introduce the topic of this textbook: research methodology. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
figure captions, nonprobability sampling methods, correlational research strategy, differential research design, nonhumorous sentences, experimental research strategy, descriptive research strategy, removing individual differences, becoming confounding variables, specific research idea, assignment bias, correlational strategy, developmental research designs, contrived observation, main effect for one factor, actual mean differences, tutorial quizzes, more treatment conditions, observational research design, measuring effect size, variance within treatments, own separate page, descriptive research designs, progressive error, nonequivalent control group design Key Phrases - Capitalized Phrases (CAPs): (learn more)
Experimental Designs, Learning Check, The Experimental Research Strategy, Acquiring Knowledge, Learning Objectives, Statistical Evaluation of Data, Factorial Designs, Publication Manual, The Descriptive Research Strategy, Single-Subject Research Designs, Day of Observation Figure, The Correlational Research Strategy, American Psychological Association, Selecting Research Participants, The Survey Research Design, Measure of Behavior, New York, The Companion, Introductory Psychology, Research Methods Workshop, Within-Subjects Experiments, The Kuder-Richardson, Baseline Treatment, Advanced Search, More About Interactions Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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