Research Methods for Business: A Skill Building Approach (4th Edition) [Hardcover]

Uma Sekaran (Author)

Book Description

Publication Date: September 13, 2002 | ISBN-10: 0471203661 | ISBN-13: 978-0471203667 | Edition: 4

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Editorial Reviews

Review

Teacher's Manual available. -- The publisher, John Wiley & Sons --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Hardcover: 464 pages
• Publisher: Wiley; 4 edition (September 13, 2002)
• Language: English
• ISBN-10: 0471203661
• ISBN-13: 978-0471203667
• Product Dimensions: 7.8 x 0.9 x 9.4 inches
• Shipping Weight: 2 pounds (View shipping rates and policies)
• Average Customer Review: 3.2 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #345,101 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars The best on research methodology for business, August 2, 2003

By 

Adalberto Lovato (Santa Rosa, RS Brazil) - See all my reviews
(REAL NAME)   

This review is from: Research Methods for Business: A Skill Building Approach (4th Edition) (Hardcover)

One have to think on scientific research. There are lots of good books on research methodology for social sciences, engineering and other technology related sciences. But for business and management this one is the best I found. Comprehensive, logical and easy to follow. Very suitable for undergraduate students.

1 of 1 people found the following review helpful:

4.0 out of 5 stars Good book, but way overpriced, August 8, 2002

By 

"bangalore" (Grosse Pointe, MI United States) - See all my reviews

This review is from: Research Methods for Business: A Skill-Building Approach (Hardcover)

This is a good book for the business student or consultant that has to frequently perform research and data analysis. Several methods and concepts are outlined. The topic of "research methods and data analysis" is not the most exciting; so don't have your expectations high that it's going to be interesting reading. On the other hand, if your objective is to learn how to apply certain techniques in data analysis, research, or conducting surveys, you'll find this book helpful....
I had bought this book...(used, but in excellent condition) so it was a great buy...

1 of 1 people found the following review helpful:

3.0 out of 5 stars Long tarded explanation, but lots of examples, April 11, 2001

By 

"limau_nipis" (Malaysia) - See all my reviews

This review is from: Research Methods for Business: A Skill-Building Approach (Hardcover)

Now, I bought this book for my degree requirement. The explanation might be long winded at some time, but the examples given are really good. It make me able to comprehend it easily. The graphics in this book is not too good as the publisher tends to use only one colour which can make reading become boring. This book can be used as a good reference as it explains steps about conducting research and how to present written report. This book can be more interesting if simple,direct explanation is used.