Research Methods for Business Students (4th Edition) (Paperback)

~ (Author), Adrian Thornhill (Author), Philip Lewis (Author)

Editorial Reviews

Product Description

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.

From the Back Cover

Research Methods for Business Students

Fourth Edition

Mark Saunders
Philip Lewis
Adrian Thornhill

“I think this is a great book and so do my students. I asked them to review a book of their choice and everyone who read this book said they liked it and that it really helped them to succeed in their project.”
Professor Veronica Liljander, Swedish School of Economics and Business Administration, Finland.

“What makes this book useful is that it is written from the viewpoint of the active student researcher. It addresses the problems that students will meet, as they meet them, giving concrete examples based on the work of student researchers.“
Helen Batley, Harrow Business School, University of Westminster.

Through a unique blend of practicality and rigour, the Saunders author team provide business and management students with the knowledge, understanding and skills necessary to complete a successful research project.

The fourth edition of Research Methods for Business Students is the market-leading text which brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style, logical structure, numerous examples and useful checklists provide step-by-step guidance through the entire research process.

Use this book to:

• Understand both the practical application and underlying philosophy of research methods in business.
• Learn from worked examples and case studies based on real student research, illustrating clearly what to do and what not to do in your project.
• Gain rapid understanding and confidence in using the tools and techniques for analysis to undertake successful research.

Log on to www.pearsoned.co.uk/saunders to:

• Get ahead with tutorials on software packages such as SPSS and NVivo;
• Make the most of the Internet as an efficient and effective research tool by using the Smarter Online Searching Guide.
• Test your understanding with the multiple choice questions for each chapter.

Professor Mark Saunders is Head of Research at Oxford Brookes University Business School.

Dr Philip Lewis is Principal Lecturer, Gloucestershire Business School, University of Gloucestershire.

Dr Adrian Thornhill is Head of the Department of Human Resource Management, Gloucestershire Business School, University of Gloucestershire.

Additional student support at www.pearsoned.co.uk/saunders

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Product Details

• Paperback: 656 pages
• Publisher: Prentice Hall; 4 edition (September 29, 2006)
• Language: English
• ISBN-10: 0273701487
• ISBN-13: 978-0273701484
• Product Dimensions: 10.4 x 7.7 x 1.1 inches
• Shipping Weight: 2.7 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #386,084 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars See below, July 31, 2007

By	Ghassan Samaha - See all my reviews

This review is from: Research Methods for Business Students (3rd Edition) (Paperback)

I am using this book for the prepration of the methadology of my MBA theseis, i think it is a good book, however i am discovering it is beter to have more than one good source, is this obvious for methadology writing ?, i don't know.

4.0 out of 5 stars Really good for dissertations, December 23, 2008

By	Kristina Wiese (Copenhagen, Denmark) - See all my reviews

This review is from: Research Methods for Business Students (3rd Edition) (Paperback)

The book is easy to read and gives a good insight in research strategies. Very useful for dissertation at MBA and MsC.

1 of 2 people found the following review helpful:

4.0 out of 5 stars Recomended to all business students, September 30, 2005

By	M. Stojanovic - See all my reviews (REAL NAME)

This review is from: Research Methods for Business Students (3rd Edition) (Paperback)

I do recomend this book to all business students who are doing any kind of research. Special recommendations to ACCA students who are doing the Oxford-Brookes Research and Analsys Project.
All chapters are relevant.