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Research Methods in Business Studies: A Practical Guide Textbook Binding – February, 1995

ISBN-13: 978-0130157102 ISBN-10: 0130157104 Edition: 1st

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Product Details

  • Textbook Binding: 176 pages
  • Publisher: Prentice Hall; 1 edition (February 1995)
  • Language: English
  • ISBN-10: 0130157104
  • ISBN-13: 978-0130157102
  • Product Dimensions: 6.8 x 0.4 x 9.2 inches
  • Shipping Weight: 13.4 ounces
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,576,622 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

This clear and concise guide is ideal for business students taking a course in research methods, or undertaking a dissertation or report on a work placement project. Research Methods in Business Studies shows you how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.

Key features to help you succeed with your project include the following:

  • Guidelines on how to formulate a research problem – preparing you to understand the question and objectives before starting out
  • Explanations of the importance of different methods – equipping you with a systematic approach to the process
  • Evaluations of different qualitative and quantitative methods – enabling you to choose the most appropriate method for your project
  • Discussion of research theories and their practical application – aiding your understanding of theory in a real-life practical context
  • Advice on how to structure clear, concise and relevant reports

In addition to fresh examples, more on advanced quantitative techniques and research theory, this fully updated 4th edition now includes:

  • A completely new chapter on cross-cultural research
  • Expanded sections on ethical issues
  • Greater focus on the application of qualitative software

About the authors

Dr Pervez Ghauri is Professor of International Business at King’s College London, London, UK.

Dr Kjell Grønhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.

--This text refers to the Paperback edition.

About the Author

Dr. Pervez Ghauriis Professor of International Business at Kings College London.

Dr Kjell Gronhaugis Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway..

--This text refers to the Paperback edition.

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Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By A Customer on January 11, 2002
Format: Textbook Binding
It is a clear outlined book with all the features of methodology you need. The authors elaborate about each subject in an understandable way. It is a good guideline for writing (doctoral) thesis or other academic paper.
They focus mainly on qualitative research but also the quantitative part is touched upon. If you are stucked during your writing proces this book can help, it give explicite examples how to handle things.
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Format: Paperback Verified Purchase
Despite references to graduate research usage, this is really an undergraduate-level introductory guide to business research methods.
While it is written with a clean layout and in a 'modern' style - good fresh illustrations of the major points, enough diagrams to break up the text, etc - it is just too superficial to be a core text for a doctoral research methods course.

For the steep price - currently $68 in paperback on Amazon - there are better choices available - e.g. the text by Saunders et al. http://www.amazon.com/Research-Methods-Business-Students-Saunders/dp/0273750755/ref=dp_ob_title_bk.
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By Gurjit singh Dhindsa on February 28, 2014
Format: Paperback Verified Purchase
I was looking for ebook. if it's available please can you update me. It will really awesome or any pdf version
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By Lisa Hale on August 18, 2014
Format: Paperback Verified Purchase
Was in perfect condition.
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