"[This book] is must reading for business executives and students of American business history. With her detailed understanding of Gillette's history from its founding in 1901, through the Great Depression, World War II, the oil crises of the 1970s, the hostile takeover attempts of the 1980s and the more friendly bids in the 1990s, Professor Ricardo-Campbell captures the essential features of the American corporate experience in the 20th century. This superb volume will also serve as a valuable educational resource, as it underscores the importance of courageous leadership, the need for continual product innovation and diversification, and the importance of risk in today's global business environment."-William E. Simon Former Secretary of the Treasury
Written by the first woman director of the Gillette Company, this unique book relates how Gillette successfully fought four hostile takeover attempts, won a proxy battle, and now maintains a profitable position.