This timely book on risk communication can stand alone as a comprehensive text on the subject or be used with Peter M. Sandman''s video, Risk = Hazard + Outrage. It presents a practical how-to approach to managing risk communication and community relations.
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5.0 out of 5 stars
The most influential book in the field of risk communication,
By Rusty Cawley (College Station, Texas) - See all my reviews
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This review is from: Responding to Community Outrage: Strategies for Effective Risk Communication (Paperback)
This is Dr. Peter Sandman's short, crisp and profound introduction to risk communication. It includes an easy-to-grasp overview of his basic formula, Risk = Hazard + Outrage. It also focuses on the 12 primary and 8 secondary causes of public outrage, and provides pragmatic strategies to address each one. If you own only one book on risk communication, this is the one to own.
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