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1 of 1 people found the following review helpful:
5.0 out of 5 stars
The most influential book in the field of risk communication,
By Rusty Cawley (College Station, Texas) - See all my reviews
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This review is from: Responding to Community Outrage: Strategies for Effective Risk Communication (Paperback)
This is Dr. Peter Sandman's short, crisp and profound introduction to risk communication. It includes an easy-to-grasp overview of his basic formula, Risk = Hazard + Outrage. It also focuses on the 12 primary and 8 secondary causes of public outrage, and provides pragmatic strategies to address each one. If you own only one book on risk communication, this is the one to own.
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Responding to Community Outrage: Strategies for Effective Risk Communication by Peter M. Sandman (Paperback - June 1993)
$96.00
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