Restaurant Service: Beyond the Basics (Wiley Professional Restauranteur Guides) [Paperback]

Carol A. Litrides (Author), Bruce H. Axler (Author)

Book Description

ISBN-10: 0471514764 | ISBN-13: 978-0471514763 | Publication Date: August 1994 | Edition: 1

Timely, authoritative, and practical--an incomparable guide to the crucial "difference makers" that keep patrons coming back. When it comes to customer satisfaction, good food served in a timely and attractive manner is only half the story. Restaurant Service takes you beyond those basics to offer a comprehensive guide to important rituals and amenities that make customers feel comfortable and turn a meal into a memorable event. This incomparable how-to guide features:
* Step-by-step guidance on extraordinary table and guest service--from meeting, greeting, and seating, to coat and parcel check, taking reservations, and handling customer complaints
* A comprehensive guide to buying, storing, displaying, preparing, and serving wines, liquors, and other beverages
* Detailed procedures for service setup and administration
* How to feature and serve luxuries and regional specialties that add sizzle to your menu
* ADA requirements and how to comply with them
* And more
Customer satisfaction relies as much on your establishment's courtesy skills as on the quality of the food and the elegance of the surroundings. Timely, authoritative, and extremely practical, Restaurant Service is an incomparable guide to all the important "difference makers" that keep patrons coming back.

Editorial Reviews

From the Publisher

A novel, up-to-date guide incorporating both the fundamentals of guest courtesy and wine and liquor service skills. Contains step-by-step, how-to techniques for ``the difference makers,'' extraordinary table and other guest services, detailed procedures for service setup and administration as well as serving luxuries and regional specialties from 'gator tail to caviar. Features comprehensive coverage on wine along with inspirational ideas for new marketing niches. Presents the latest information on the ADA law including a checklist for self-assessment, signage and pictograms.

About the Author

CAROL A. LITRIDES is Assistant Director of the Hospitality Management Program at ITT Technical Institute, Maitland, Florida. A former director of training at Tavern on the Green in New York City, she is a successful consultant in restaurant training, marketing, and service. BRUCE H. AXLER is Director of the School of Hotel, Restaurant, and Tourism Management at Fairleigh Dickinson University. He has written more than fifteen books on the hospitality industry and is a successful restaurant entrepreneur.

Product Details

• Paperback: 384 pages
• Publisher: Wiley; 1 edition (August 1994)
• Language: English
• ISBN-10: 0471514764
• ISBN-13: 978-0471514763
• Product Dimensions: 9.7 x 7.4 x 0.8 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,596,692 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Clear and Useful, July 12, 2000

By 

Jonathan A. Hall (Oak Park, Il. United States) - See all my reviews

This review is from: Restaurant Service: Beyond the Basics (Wiley Professional Restauranteur Guides) (Paperback)

From handling guest compliants to serving rare wines this book is clear and useful. It is informative and organized with easy to use pertinent information. It is detailed and it works in practice. I've seen a lot of books that talk about "proper service" but never get into the nuts and bolts. This book doesn't sit on the shelf because I keep it on my desk and use it often. It is a great reference, well written and useful.