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Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism
 
 
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Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism [Hardcover]

Richard J. Tofel (Author)
4.3 out of 5 stars  See all reviews (3 customer reviews)

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Book Description

February 3, 2009
The story of the man who transformed The Wall Street Journal and modern media

In 1929, Barney Kilgore, fresh from college in small-town Indiana, took a sleepy, near bankrupt New York financial paper—The Wall Street Journal—and turned it into a thriving national newspaper that eventually was worth $5 billion to Rupert Murdoch. Kilgore then invented a national weekly newspaper that was a precursor of many trends we see playing out in journalism now.

Tofel brings this story of a little-known pioneer to life using many previously uncollected newspaper writings by Kilgore and a treasure trove of letters between Kilgore and his father, all of which detail the invention of much of what we like best about modern newspapers. By focusing on the man, his journalism, his foresight, and his business acumen, Restless Genius also sheds new light on the Depression and the New Deal.

At a time when traditional newspapers are under increasing threat, Barney Kilgore’s story offers lessons that need constant retelling.

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Editorial Reviews

From Publishers Weekly

One of the forgotten titans in American journalism, Barney Kilgore is the subject of a new book by Tofel, a former assistant publisher of the Wall Street Journal and author of Sounding the Trumpet. A Midwesterner from Indiana, Kilgore emerged from smalltown America to rise through the ranks at the Wall Street Journal on the eve of the Great Depression. Through the war years of the 1940s into the Cold War era, he reshaped the publication's news focus, visuals, composition, circulation and advertising. He championed a unique style of journalism as its top executive, with keen instincts, intelligence and a progressive view, transforming the broadsheet into a first-class national business newspaper. Innovative and unyielding, Kilgore had one of his finest moments when he faced down General Motors in a controversial 1954 advertising spat, bolstering the newspaper's reputation. Tofel's excellent work on this pivotal figure in journalism is a significant addition to the seminal books on American media. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

*Starred Review* From modest midwestern roots, fresh out of college in 1929, Kilgore went to work for the tiny, fledgling New York financial paper the Wall Street Journal. Plainspoken and analytical, Kilgore loved his job, writing his parents frequently with news of the financial world. Tofel draws on that correspondence and Kilgore’s work at the Journal to offer an engaging look at the long career of the man who helped shape the newspaper as it grew in stature and circulation. On the eve of the Great Depression, Kilgore pioneered a more reader-friendly financial journalism, educating the reader and himself as he developed a distinctive voice and created the “What’s News” feature, among others. During Roosevelt’s first two terms, Kilgore gained a reputation as the leading financial journalist in the nation, switching attention from Wall Street to Washington, D.C., where government policy on the economic recovery held sway. Tofel traces Kilgore’s career—columnist, Washington bureau chief, general manager—through World War II, the 1954 showdown that fortified the separation of editorial and advertising, and the creation of the highly innovative National Observer, which failed after Kilgore’s death at age 56 in 1965. The current financial crisis adds to the timeliness of this fascinating look at a pioneer in journalism. --Vanessa Bush

Product Details

  • Hardcover: 288 pages
  • Publisher: St. Martin's Press (February 3, 2009)
  • Language: English
  • ISBN-10: 0312536747
  • ISBN-13: 978-0312536749
  • Product Dimensions: 9.3 x 6.4 x 1.1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,412,549 in Books (See Top 100 in Books)

More About the Author

Richard Tofel is general manager of ProPublica, the Pulitzer Prize-winning non-profit investigative journalism newsroom, with responsibility for all of its non-journalism operations, including communications, legal, development, finance and budgeting and human resources. He was formerly the assistant publisher of The Wall Street Journal and, earlier, an assistant managing editor of the paper, vice president, corporate communications for Dow Jones & Company, and an assistant general counsel of Dow Jones. Most recently, he served as vice president, general counsel and secretary of The Rockefeller Foundation, and earlier as president and chief operating officer of The International Freedom Center, a museum and cultural center that was planned for the World Trade Center site. He is the author of Eight Weeks in Washington, 1861: Abraham Lincoln and the Hazards of Transition (St. Martin's, 2011); Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism (St. Martin's, 2009); Sounding the Trumpet: The Making of John F. Kennedy's Inaugural Address (Ivan R. Dee, 2005), Vanishing Point: The Disappearance of Judge Crater, and the New York He Left Behind (Ivan R. Dee, 2004) and A Legend in the Making: The New York Yankees in 1939 (Ivan R. Dee, 2002).

 

Customer Reviews

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5 of 5 people found the following review helpful:
4.0 out of 5 stars For lovers of newspapers, March 12, 2009
This review is from: Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism (Hardcover)
The newspaper industry is facing dire times. Just a few weeks ago the venerable Rocky Mountain News printed its last edition. Here in Cincinnati, the Cincinnati Post ceased business 12/31/07, and the Cincinnati Enquirer is only the shell it once was. As someone who has lived his entire life reading several newspapers a day, when I saw this book, I immediately grabbed it.

"Restless Genius: Barney Kilgore, The Wall Street Journal, and The Invention of Modern Journalism" (282 pages) brings a number of stories simoultaneously: the life of Barney Kilgore and how he grew the WSJ; a looks at the WSJ itself; and of course a look at newspapers in general in the 1930-1970 era. As a regular reader of the WSJ, I'll admit upfront I had never heard of Kilgore, but author Richard Tofel brings a detailed description of how important Kilgore was in building the WSJ from a local New York paper (circulation 33,000) to a national paper (circulation over a million), and also how Kilgore built the image and prestige of the paper. A great example of that comes when the author retells the paper's showdown with GM (the paper's largest advertizer) in 1954 when GM ceases advertizing after the paper scoops several stories on "bootlegging" sales and the upcoming 1955 models (GM winked first and resumed advertising). It reads like a novel, except it all really happened.

As is often the case in books like these, the most appealing and intruiging sections are the early years (for me anyway), as in: how Kilgore arose within the Dow Jones/WSJ organization, and how the WSJ operated in those early years. The author readily admits he was helped enormously by the extensive letter-writing between Kilgore and his father in the early years, and those letters do play a big part in the book, not that it dimishes the great job the author did with this book. In all, I will hearthily and readily recommend this book to anyone, but in particular to lovers of newspapers, as this book is a perhaps unintended tribute to the golden age of the newspaper industry.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars A largely forgotten man who shouldn't be forgotten at all., March 22, 2009
This review is from: Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism (Hardcover)
People in developed nations rarely know much about who created the world around them. They don't know, for instance, who invented the automatic starter for car engines, the jet engine, television, the computer and a thousand other devices that make contemporary civilized life possible.

One of those inventions is the modern newspaper, as least as it was construed until a few years ago until newspapers attempted to become "infotainment" and pedagogical vehicles for the left-wing. These latter two factors may account for the increasing numbers of newspaper bankruptcies and generally falling circulations.

But until their recent corruption, newspapers were a vital part of, at least, American life. And one man in particular was responsible for much of their look, feel and philosophy as exemplified in what for decades was the only truly American national newspaper, The Wall St. Journal.

Bernard "Barney" Kilgore was the man.

Through his long career at the Journal, he rose from neophyte to head honcho and, along the way, created many of the features and styles we once took for granted in a quality newspaper.

Richard J. Tofel has undertaken to write the definitive biography of Kilgore and has succeeded, aided by a unique trove of letters between Kilgore and his father. These letters, covering almost 25 years, were unusually fulsome as Barney Kilgore described his actions to Tecumseh Kilgore, his father. It was a unique relationship and Tolfel rightly credits it as the basis of his work.

Kilgore evolved editorial policies and styles that largely enabled the Journal to grow from a small business newspaper to the only national newspaper of the time, with circulation passing the million and then the two million mark.

Kilgore also set standards for editorial integrity that are largely unseen today. It is instructive, for example, to see surveys measuring how many people trust the Journal versus the New York Times.

Tolfel explains in not quite enough detail the relationship of the Bancroft family, which owned Dow Jones and the Journal, but maintained its distance most of the time. The Bancroft family sold the Journal to Rupert Murdoch recently. Tolfel, unfortunately and without reason, takes shots at Murdoch, revealing his own political allegiance. It is the only sour note in the book.

While the Wall St. Journal was the first national business newspaper, Kilgore aspired to created the first general national newspaper as well. The vehicle for this attempt was The National Observer, launched three decades before USA Today. It was a noble, brilliant concept that never quite got it right. I was a devoted reader for all its life, as well as a Journal reader through the present day.

I don't know, really, if the average person will find much to hold them in this book. I like it because it is well written and, perhaps, because I am a reader of the Journal and was a fan of the Observer. I am also a history buff who wants to know about the things around me, whether its the origin of the automobile self-starter or the guy who invented many modern journalistic practices.

If you're curious about things in general or the history of journalism and newspaper publishing, this is an excellent read.

Jerry
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4.0 out of 5 stars Journalistic Roots of the WSJ, September 5, 2009
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This review is from: Restless Genius: Barney Kilgore, The Wall Street Journal, and the Invention of Modern Journalism (Hardcover)
This is a solid book about the man central to the journalistic roots of the WSJ. Still, it would have worked much better as an extended feature article. The frustrating part was that I kept on waiting for Richard Tofel to deliver on his claim that Barney Kilgore stood behind the invention of modern journalism. What I got was that Kilgore encouraged anecdotal leads followed by the "nut graf" (article's subject) in the writing of articles. While surely an improvement over the "inverted pyramid," it hardly amounts to the superlatives placed upon Kilgore. I also struggled at times with Tofel's heavy writing style.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
journal circulation, bureau manager, advertising volume
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Dow Jones, Barney Kilgore, Restless Genius, The Wall Street Journal, South Bend, What's News, San Francisco, Pacific Coast, United States, New Deal, Mary Lou, Washington Wire, General Motors, Bill Kerby, Casey Hogate, Reading the News of the Day, Hugh Bancroft, Jane Bancroft, Chicago Journal of Commerce, Vermont Royster, The National Observer, Thomas Woodlock, New Jersey, Broad Street
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