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Resurrecting America's Entrepreneurial Spirit: A Practical Approach for Creating Jobs Hardcover – January 25, 2012


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Product Details

  • Hardcover: 220 pages
  • Publisher: AuthorHouse (January 25, 2012)
  • Language: English
  • ISBN-10: 1468540319
  • ISBN-13: 978-1468540314
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #4,926,127 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Joe Nicassio is America's leading expert at troubleshooting business problems. He has successfully coached hundreds of entrepreneurs get more customers, to pay them more money, more often, the fastest, most cost effective ways possible. Joe started his career immersed in technology, working for Corporate America, at companies such as Sanyo Electric, and Eastman Kodak. After launching his own technology businesses, he experienced success, followed by major setbacks during the "dot com bubble." Joe developed an obsessive quest for the truth of what works in business, so that he would never fail again. After attending a seminar with marketing genius Jay Abraham, Joe bartered his way into more seminars, by transcribing decades of "Marketing Think Tank" recordings for Jay. Joe Nicassio is a "Phoenix", transcending cultural "technology worship." He realized that business is not just about technology, but it's about people. Technology is merely a means to an end. Joe wrote the business plan and marketing plan that successfully launched the design, engineering, manufacturing, packaging, merchandising, distribution, and initial promotion of a new product, the Pit Stop Portable Urinal System, from concept to fruition. (http://PitStopInfo.com) Joe is trained as a Master Practitioner in Neuro-Linguistic Programming (NLP), and has had the opportunity and good fortune to personally be mentored by America's finest marketing practitioners, including Jay Abraham, Michael Levine, Jim Rohn, Tom Hopkins, Dan Kennedy, Joe Sugarman, and many others. Joe has taken all that he has learned from these masters, and combined the best of the best wisdom into his own distinctive style of marketing. Joe's results-oriented sales copy earned him the distinction of The "Very Best" Copywriter in LA, as named by the Levine Communications Office. Joe is President of RapidResultsMarketing.com, a marketing consultancy. He is a Past Area Governor for --This text refers to the Paperback edition.

More About the Author

Joe Nicassio (1961-present) was born in Los Angeles, California, he grew up in Alta Loma, California, then lived in Long Beach for 30 years. After his interest with technology, he became more interested in human nature, and obsessed with discovering "the truth" of business success. He has been a sought after marketing consultant, and named the "very best" copywriter in LA by Levine Communications Office.

He currently is an offline marketing expert.
He is active in his church.
Joe practices Shotokan Karate to keep healthy.

Customer Reviews

4.5 out of 5 stars
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It is rare when a book captures the true essence of a chosen topic.
James M.- Irvine, CA
This author is very comical and presents the valuable information in a manner which makes this book an entertaining page turner.
krazy
Joe's positivity and 'can do' attitude is infectious and makes me feel I CAN accomplish anything and especially my dreams.
D. Pienaar

Most Helpful Customer Reviews

4 of 4 people found the following review helpful By James M.- Irvine, CA on February 6, 2012
Format: Hardcover
It is rare when a book captures the true essence of a chosen topic. It is rarer still for a book to succinctly capture the author's true passion on a given subject. It is rarest of all when a book combines these attributes and is published in times of monumental economic change. These days are indeed very such times and Resurrecting America's Entrepreneurial Spirit is indeed just such a book! It is a must read for everyone interested in reevaluating their career perspectives and overhauling their income generating engines!
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4 of 4 people found the following review helpful By Esmonde Holowaty on February 1, 2012
Format: Hardcover
The book "Resurrecting America's Entrepeneurial Spirit" is an amazing journey to discovery what it is that is holding you back from entrepeneurial movement forward in the extremely critical times we are experiencing. Learn to turn your adversities into opportunities with simply strategies, some of which may be mastered in minutes. Don't hesitate and get yourself a copy today.

Esmonde Holowaty (Life Coach, Author, Inventor, Engineer)
Author of "Unleash The Billionaire Within"
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2 of 2 people found the following review helpful By C. Williams on September 24, 2013
Format: Hardcover
I loved reading this book after attending a session where author Joe Nicassio spoke. It was just the right time for me as I was transitioning from leaving a corporate job to working as my own boss. Although I've read tons of inspirational books, and have listened to countless millionaires, celebrities, and authors about the path to success, this book was a gem. It was an easy read because he doesn't use typical corporate buzz words - he writes the way people talk. His chapters on Spirit Killers and Spirit Builders can be a day's workshop in itself! I also like that instead of lecturing, he uses real-life scenarios with truth and humor. Then ends the book thoughtfully, with a nudge to slow down and listen to our own spirit, something we tend to forget once business picks up! Thank you telling it like it is.
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2 of 2 people found the following review helpful By moeman on June 8, 2012
Format: Paperback
Many concepts in gaining a positive spiritually based understanding of what a positive mind set can bring to our business lives. It also presents some key concepts such as how to eliminate "spirit killers" and replace them with "spirit builders"... I agree that one needs to seek the positive to especially in this business environment. This book reads fast--some personal reflection time of the concepts presented seems necessary to gain insight--suggest one slows down and thinks a bit during the read. I think if one applies the principles the author suggests (and I have) that personal growth will result.
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2 of 2 people found the following review helpful By Dr. Lo on May 9, 2012
Format: Hardcover
Of particular interest to readers will be the analysis of the issues of concern to people with an entrepreneurial spirit ("Spirit Killers"), nicely counter-pointed by Joe's insightful observations of and solutions to those issues ("Spirit Builders"). This section alone is well worth the price of the book.
Full Disclosure: I have known Joe for maybe 20 years or so, and he has certainly gone through some major changes in that time, and his head is in a much better place now than in times past; he has matured, learned a lot about marketing from some of the very top guys in the industry, and gone through life lessons that have left their mark on him for the better. This book is a summary of his perspectival shift, from negative to positive to genuinely helpful. He has grown as an educator and as a person, and this book is a worthy testament to his personal evolution and journey from success to failure and back to success (as so many, in so many fields, have also gone through; one of our heroes, Jim Rohn, comes to mind).
An easy read, enjoyable and informative, highly recommended!
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1 of 1 people found the following review helpful By Deborah A Thompson on January 25, 2014
Format: Hardcover
This book is a true solution, and hopefully the beginning of an important dialog. There is a conversation going on in the media about "How do we solve unemployment?" Joe Nicassio is an AUTHORITY on "A Practical Approach For Creating Jobs. ” It would be negligent to not INCLUDE Joe Nicassio into that conversation. He deserves a "voice at the table."
Mr. Nicassio shares with us knowledge and insight gained from his wide spectrum of experiences and his curious research as he provides a common sense solution that would put America back on the productive path that would create plentiful jobs for our Country. He not only identifies specifics, but lends directions that lead to implementation – rather than leaving us hanging in mid-thought to figure out what’s next.
Some of us would do well to heed his advice ourselves, and we are inspired to enlighten our youth with the endless hope of possibilities -- the missing pieces that are not currently taught in schools -- so they can explore their full potential and contribute not only to their abundant success, but in so doing, therefore to America’s emerging future as well. This Book, APPENDIX A, is a Curriculum for the schools. This book, if implemented in the schools, he sees as the ONLY long term cure for the ELIMINATION of unemployment.
Mr. Nicassio not only shares some resources, but provides an opportunity to further enhance our ability and effectiveness by taking advantage of his expertise and services.
-Debbie Thompson
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1 of 1 people found the following review helpful By NT on January 6, 2014
Format: Hardcover
The refreshing thing about this book is that the nation as a whole must change the way we think about money and business. If the nation changes its perspective we will heal if not we suffer as a whole. Thank you Joe
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